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Design Directions
Mirrored Realms
As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...
Programmable Realities
:
Immaterial Fashion
:
Virtual
News
Txt commerce
Fashion label Stefan’s Head has created buzz by forcing customers to follow the brand via text message.
Stefans Head
:
Text Message
:
Word Of Mouth
Viewpoints
David Walker-Smith: Selling to fifty-plus women
Fenwick's managing director on a luxury retail strategy for selling to FABs.
Fenwick Of Bond Street
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FABs
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David Walker-Smith
Big Ideas
Hirotaka Tako on how home technology can enrich our everyday experiences
Sony’s chief art director imagines the future of smart products and explains the vision presented at the Hidden Senses exhibition during Milan Salo...
Design
:
Product Design
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Interiors
Big Ideas
Bio-ink could radically change food labelling
Paul Yong and JJ Ismail, co-founders of Malaysian creative studio Aesthetid, discuss their project Honest Egg and how a preprogrammed ink has the p...
Food
:
Drink
:
Biotechnology
Design Directions
Info-morphing
Infographic designers are drawing on biomorphic forms to create a more seamless and intuitive understanding of hard information through shape, colo...
Digital Footprint
:
Organic
:
Infographics
Big Ideas
EuroShop 2014: Part 1
The retail design world gathered again last week in Düsseldorf for the EuroShop trade fair, and visitors and exhibitors were in a significantly m...
Shopfitting
:
Display
:
Dusseldorf
News
Stat: Sustainability in advertisements has declined
Research conducted by data platform CreativeX has found that only 4% of ads over the past three years contain sustainability messaging.
Sustainability
:
Advertising
:
Sustainability Series
News
Unconditional commits to better beauty marketing
The probiotic skincare brand is challenging the beauty sector’s negative skincare messaging in a bid to combat low self-esteem among consumers.
Beauty
:
Wellness
:
Advertising
News
Virgin Media gives wifi a living identity
Virgin Media has created an animated identity to bring its new Intelligent wifi product to life.
Media
:
Branding
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Digital
News
TK Maxx criticises its own stores in a new campaign
UK – The ad takes an honest approach to communicate the trade-off between price and retail experience.
Retail
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Fashion
:
Advertising
Viewpoints
Thierry Campet: UBS Wealth Management
The global head of marketing communications introduces the brand’s Unlimited project.
UBS
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Unlimited
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Wealth Managment
Viewpoints
Orla Delargy: Leon
The importance of trust and winning back unhappy customers.
Leon
:
Trust
:
Festival Of Marketing
Big Ideas
Silent treatment
Global – Ghostbot is a new app designed to gently discourage unwanted contacts.
Ghostbot
:
The Optimised Self
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Chatbots
Big Ideas
Party plugin
Global – Google Chrome extension Netflix Party lets people share the viewing experience with friends remotely.
The IM Crowd
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Netflix
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Media Futures
News
Fluid type
New York – Experimental typographer Craig Ward has collaborated with biochemist and photographer Linden Gledhill to create Fe203 Glyphs, a ty...
Fe203 Glyphs
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Craig Ward
:
New Bricolage Living
Big Ideas
Tweet casting
London – Street casting has gone digital with Feels, a new app connecting brands with the latest looks.
Feels
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Casting
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Social Media
Big Ideas
Important roles for mobile phones in emerging nations
Important roles for mobile phones in emerging nations
Dumb Phones
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Feature Phones
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Smartphones
News
Documentaries to protect indigenous communities
The People’s Planet Project, a non-profit aimed at supporting Indigenous communities, is launching a dedicated film platform called Tribal Stories.
Media
:
Technology
:
Society
News
Covid-19: A chatbot to help track busy supermarket times
Lidl Ireland has launched a chatbot so customers can check the best times to shop at their local store.
Retail
:
Society
:
Whatsapp
News
Stat: Eco-conscious consumers are contradictory
According to a study by Ipsos, climate change remains a concern for global citizens – with two thirds agreeing that the issue is just as serious as...
Society
:
Retail
:
Shopping
News
Stat: Young adults use audio to escape visual stimuli
Having grown up surrounded by visual media and culture, Generation Z and Millennials are turning to sound for comfort, according to a new study by ...
Media
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Entertainment
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Audio
News
This VR tool visualises data in 3D
Lume is a new visualation tool that uses VR to present data in 3D, helping to communicate scientific research in a more compelling and accessible w...
Automotive
:
Medical
:
Finance
News
Phones are good, according to Three’s latest ad
The mobile phone network has launched a new campaign that imagines how mobile phones could have changed history for the better.
Technology
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Health
:
Backlash Brands
News
This casino ad plays on serendipitous encounters
The Park MGM casino resort has released a series of melancholy vignettes inspired by travellers’ real-life experiences.
Hospitality
:
Travel
:
Luxury
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