'generation alpha'

Equilibrium Cities

Macro Trends

Equilibrium Cities

Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.
Future Cities : Health And Wellness : Intersectionality
Neo-collectivism

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society : Retail : Workplace
Five States of Luxury 2021

Macro Trends

Five States of Luxury 2021

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury : Travel : Hospitality
Luxury States: New Codes of Luxury 2024–2025

Macro Trends

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury : Travel & Hospitality : Fashion
Sustainability Packaged: Dieline Forum 2023

Big Ideas

Sustainability Packaged: Dieline Forum 2023

From co-solving to luxury redefined through craftsmanship, Dieline Forum 2023 lays the blueprint for a sustainable packaging design future.
Sustainability : Design : Packaging
Functional Feasting

Macro Trends

Functional Feasting

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...
Food & Drink : Indulgence : Health & Wellness
The Betterverse

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse : Media & Technology : Society
Elastic Brands

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society : Branding : Retail
Amortals

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure : Catherine Mayer : Anti-Aging
Frankfurt Safari

Micro Trends

Frankfurt Safari

Big finance and grand cultural ambitions are propelling Frankfurt onto the world stage.
Greentopias : Bauhaus Boom : Home From Home Hotels
Inter-Covid Roadmap 2021

Big Ideas

Inter-Covid Roadmap 2021

With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.
Covid-19 : Society : Health
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