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'cannes lions 2019'
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Cannes Lions 2019: Do Black is a carbon-limiting credit card
Created by Doconomy, the card tracks users’ spending and the resulting carbon footprint of their purchasing, with the aim of reducing unnecessary o...
Finance
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FinTech
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Sustainability
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Cannes Lions 2019: The representation of women is in flux
During the five-day creative festival, the forthcoming Female Future was a celebrated topic of conversation.
Female Futures
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Gender
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Cannes Lions 2019: Branding means more than surface decoration
An assortment of the world’s most respected experts explored how brands must build purpose to remain relevant in uncertain times.
Activism
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Civic Brands
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Cannes Lions 2019: One Mindful Mind turns parents into counsellors
The print toolkit addresses the surge in mental health disorders among Indian children and teenagers.
Health
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Wellness
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Youth
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Cannes Lions 2019: LGBT+ marketing isn’t just for Pride Month
LGBT+ consumers are jaded by empty, pink-washing campaigns and want brands to be allies, not just marketers.
Gender
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Advertising
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Non-binary
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Cannes Lions 2019: Luxury brands are learning from failure
Companies are finding ways to bounce back in the face of disrepute and gaining forgiveness through creative campaigns.
Luxury
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Gucci
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Brand Identity
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Cannes Lions 2019: Cannes U Not? pokes fun at ridiculous brand activism
A card game uses humour to highlight how we’ve reached peak brand activism.
Entertainment
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Society
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Branding
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Cannes Lions 2019: Nike church re-ignites belief in the next generation
Nike took home the Cannes Lions Industry Craft Grand Prix for transforming a former church into a sports centre.
Youth
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Leisure
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Sport
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Cannes Lions 2019: Lovot is an emotional robot that tackles loneliness
The robot has been developed for the sole purpose of providing companionship.
Technology
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Society
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Wellness
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Cannes Lions 2019: A smart billboard offering free pet health advice
Pet food company Purina is testing the health of dogs that urinate on its billboard.
Wellness
:
Pets
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Technology
Macro Trends
Game-Changers: The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure
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Fashion
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Pop-culture & Media
News
The Interview: Atika Malik on new Indian femininity
At Cannes Lions 2019, we discussed the damaging stereotypes that Indian women face in the media with Atika Malik, chief operating officer at Cheil ...
Youth
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Advertising
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Media
Big Ideas
Four Takeaways from Cannes Lions 2022
After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.
Design
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Advertising & Branding
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Cannes Lions
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Thought-starter: Why is Tiffany & Co still relying on romance?
At Cannes Lions 2019, luxury jeweller Tiffany & Co presented a campaign featuring real couples. But the brand missed out on a key opportunity to re...
Uncoupled Living
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Future Of Family
News
Stat: Consumer faith in brand activism falters
Despite consumers’ desire for brands to reflect their personal beliefs, trust in brands is at an all time low
Society
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Campaign
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Activism
News
Stat: Cash-strapped Millennials may not be worth your time
A talk by AARP on The 50+ Goldmine raised an important point – Millennials are broke, so why are brands still trying to target them?
Cannes Lions
News
Stat: American women are becoming more ambitious at work
Women are ready to take their careers to new heights, according to the latest edition of the Women in the Workplace Report by LeanIn.Org and McKins...
Workplace
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Society
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Working Women
Big Ideas
Decolonising Data Privacy
To earn and retain consumers’ trust via ethical data handling strategies, businesses can learn from Indigenous cultures prioritising data consent, ...
Data Protection
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Technology
:
Decolonisation
Viewpoints
Generation Z are deconstructing Asian femininity
Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now brands mus...
Youth
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Female Futures
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Advertising
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