Locals only
Craft London, Greenwich

Locals only

London – Craft London is the latest restaurant to espouse local and seasonal eating, but in an unusual corner of the city.

Article/17381 #1
Craft London, Greenwich Craft London, Greenwich

London – Craft London is the latest restaurant to espouse local and seasonal eating, but in an unusual corner of the city.

  • Craft London is part of the Greenwich Peninsula development, a £5bn project to regenerate the area
  • The restaurant makes use of the neighbouring productive garden for many ingredients

Designed by Tom Dixon and headed up by chef Stevie Parle, Craft London follows in the footsteps of other local eating restaurants, but is taking on new challenges.

Parle's menu focuses on British produce, much of which is grown on the adjoining land – even the honey is sourced from the on-site apiary. Because of the difficulties of producing year-round fresh produce in the UK, Parle is turning to traditional techniques such as clamping, where root vegetables are stored in sand for up to six months, and the smoking or curing of meat and fish. Challenges lay not only in preserving food, but in finding new flavours. 'We wanted to create a Japanese-flavoured eel dish, but we couldn't use soy sauce, so we played with British golden treacle and discovered new techniques to create the same flavour,' says Parle.

The Big Picture: The Rurban Revolution is still kicking, but it is more than just saying you are local. Craft London’s menu shows that eating seasonally takes a lot of effort and thought – and that it’s worth it.

Discover More News
The Trend: Skintellectual Bodycare

News

The Trend: Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Skincare : Longevity
The Big Idea: India’s Beauty Playground

News

The Big Idea: India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are using skincare-infused make-up, men’s grooming innovations and localised mar...
Beauty : Retail : Indian Beauty Market
The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

News

The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Beauty : Diversity : Health And Wellness
The Viewpoint: Embracing True-Age Beauty in China

News

The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : China : Ageing
The Space: Liberty's Fragrance Lounge

News

The Space: Liberty's Fragrance Lounge

On 15 March 2024, luxury department store Liberty opened The Fragrance Lounge, its new innovative space redefining how scents are discovered a...
Beauty : Retail : Fragrance
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Future Forecast
The Trend: AI Edu-play-tion

News

The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...
Technology : AI Education : Gen Alpha
The Big Idea: Five brands shaping the future of voice-activated AI wearables

News

The Big Idea: Five brands shaping the future of voice-activated AI wearables

A significant shift towards touchless devices is playing out in the technology industry, driven by increased commercialisation and accessibility of...
Technology : Voice-Activated AI : Wearable Tech Innovations
The Campaign: Camdom is the world’s first digital condom for safer intimacy

News

The Campaign: Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month (September 2024), condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts a...
Technology : Camdom App : Digital Condom
The Viewpoint: How to master AI

News

The Viewpoint: How to master AI

AI was on everyone’s lips in 2023 as the curiosity about large language models – from individuals and businesses – grew significantly.
Technology : AI Adoption : Mastering AI
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN