Gateway garments
Project Jacquard by Google ATP and Levis, US

Gateway garments

Mountain View, California – Google and Levi’s are joining forces for Project Jacquard, a venture dedicated to creating interactive textiles.

Article/17682 #1
Project Jacquard by Google ATP and Levis, US

Mountain View, California – Google and Levi’s are joining forces for Project Jacquard, a venture dedicated to creating interactive textiles.

  • Google’s Advanced Technology and Projects unit has developed conductive yarn with textile manufacturers in Japan
  • Will enable wearers to use their clothes as a touchscreen interface, compatible with their mobile devices

Named after the inventor of the first programmable loom, Project Jacquard makes it possible to weave touch and gesture interactivity into any textile, using standard industrial looms. Although in its infancy, Google and Levi’s envisage a future where clothes and furniture can be transformed into interactive surfaces.

‘If there’s a chance to enable the clothes we already love to help us facilitate access to the best and most necessary of this digital world – while still maintaining eye contact with the person we are eating dinner with – this is of real value,’ Paul Dillinger, vice-president of innovation at Levi’s, told delegates at Google’s I/O 2015 developer conference.

The Big Picture: Just because their mobile devices are always-on doesn’t mean consumers want to be as well. Consider how you can design fluid and functional digital experiences that enable consumers to balance their online and offline worlds with our Awakening Tech macrotrend.

Discover More News
Lava Genie re-invents the guitar for a new generation of players

News

Lava Genie re-invents the guitar for a new generation of players

Lava Genie, a revolutionary stringless sampler guitar, is transforming how musicians interact with the instrument.
Technology : Artificial Intelligence : Design
Adventure-based immersive zoological park to open in Singapore

News

Adventure-based immersive zoological park to open in Singapore

In March 2025, Rainforest Wild Asia, Singapore’s latest 13-hectare zoological park, will open at Mandai Wildlife Reserve.
Design : Travel & Hospitality : Sustainability
Egypt's Ministry of Education to launch AI-powered digital learning platform

News

Egypt's Ministry of Education to launch AI-powered digital learning platform

The Ministry of Education and Technical Education in Egypt is set to unveil an educational platform designed to centralise all key academic resourc...
Education : Artificial Intelligence : Youth
Stat: Rogaine aims to shift stigma around men’s hair loss

News

Stat: Rogaine aims to shift stigma around men’s hair loss

Rogaine has launched National Hats Off Day, a campaign aimed at changing the conversation on men’s hair loss from stigma to support.
Beauty : Health & Wellness : Society
Surf Abu Dhabi is now the world’s largest wave pool

News

Surf Abu Dhabi is now the world’s largest wave pool

Surf Abu Dhabi, the world’s largest wave pool, has officially opened, offering a groundbreaking experience.
Sports & Leisure : Travel & Hospitality : Health & Wellness
Canada Water's new timber boardwalk is designed to promote biodiversity

News

Canada Water's new timber boardwalk is designed to promote biodiversity

British Land and AustralianSuper have unveiled a new boardwalk in Canada Water, London, designed by renowned architect Asif Khan.
Design : Future Spaces : Architecture
Australia’s proposed social media ban for under-16s sparks debate

News

Australia’s proposed social media ban for under-16s sparks debate

Australia is moving toward landmark legislation that would ban children under 16 from social media, in an attempt to protect young users from onlin...
Youth : Pop-culture & Media : Health & Wellness
Stat: Travel tops homeownership for Chinese Gen Z

News

Stat: Travel tops homeownership for Chinese Gen Z

The Gen Z workforce in China is prioritising travel over traditional milestones such as homeownership, with 70% of respondents in a recent HSBC sur...
Youth : Travel & Hospitality : Workplace
Global Wellness Summit 2024: A deep dive into water’s transformative role in wellness

News

Global Wellness Summit 2024: A deep dive into water’s transformative role in wellness

The 18th Global Wellness Summit, centred around the theme A Watershed Moment for Wellness, was hosted at the iconic Old Course Hotel in St Andrews,...
Events : Health & Wellness : Luxury
Padrone’s AI-powered Primera ring reinvents the mouse

News

Padrone’s AI-powered Primera ring reinvents the mouse

Swiss tech start-up Padrone has launched a Kickstarter for Primera, a wearable ring mouse that turns any flat surface into a touchpad.
Technology : Artificial Intelligence : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN