Through the looking glass

Through the looking glass

London – Critical thinking-focused designer Keiichi Matsuda has released his terrifying vision of a world immersed in augmented reality.

Article/19495 #1
Hyper-reality by Keiichi Matsuda, London

London – Critical thinking-focused designer Keiichi Matsuda has released Hyper-reality, his terrifying vision of a world immersed in augmented reality.

  • The film expands and refines some of the concepts from Matsuda’s 2010 short film Augmented Hyper-reality: Domestic Robocop
  • Hyper-reality is a collaboration between Matsuda and a production team at Fractal in Medellín, Colombia, where the film is set

Two-and-a-half years in the making, Matsuda’s conceptual film uses post-production techniques to imagine a world in which media is all around us and our interaction with the physical world is covered by a layer of augmented reality. The film also raises questions about how wealth will influence our access to different levels of technology and create barriers between different social classes through alternative realities.

The film also features the rise of a new kind of biohacking crime, when an attacker steals a small sample of the protagonist’s blood and is able to instantly hack her identity. According to Matsuda, this is the first in a series of interconnected shorts that re-imagine the augmented hyper-reality world to paint a picture of our possible future in the city.

The Big Picture

Virtual and augmented reality technologies are growing at a phenomenal rate. In our recent column Dr Michael Madary and Dr Thomas Metzinger from the Department of Philosophy at Johannes Gutenberg University explain how the impact of multiple, often competing realities, will affect our sense of self.

Discover More News
The Trend: Deep Sea Wellness

News

The Trend: Deep Sea Wellness

The beauty and wellness industries are looking to the ocean as a new research and innovation hub for skincare and hydration solutions. 
Health : Wellness : Beauty
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Future Forecast
The Big Idea: Wellrooms in 2035

News

The Big Idea: Wellrooms in 2035

The bathroom is evolving into the wellroom, expanding in size, intelligence and function to meet consumers’ health and wellness needs. 
Health : Wellness : Design
The Campaign: LG unveils AI-activated Menopause Mode air conditioning units

News

The Campaign: LG unveils AI-activated Menopause Mode air conditioning units

LG is beta testing Menopause Mode, a new initiative aimed at alleviating the intense hot flushes experienced by menopausal women.
Health : Wellness : Menopause
The Viewpoint: HerMD is driving the future of women’s health

News

The Viewpoint: HerMD is driving the future of women’s health

Dr Somi Javaid, founder and chief medical officer of HerMD, tells LS:N Global how its clinics can help fix a broken healthcare system and close the...
Health : Wellness : Women's Health
The Space: The Emory opens longevity and wellness members’ club Surrenne

News

The Space: The Emory opens longevity and wellness members’ club Surrenne

In April 2024, Surrenne at The Emory, Belgravia, opened its doors, promising a holistic approach to wellness and longevity in a luxurious...
Health : Wellness : Luxury
The Trend: Decolonised Cowboy Core

News

The Trend: Decolonised Cowboy Core

Black musicians, designers, film-makers and artists are reshaping the American cowboy archetype, sparking a cultural renaissance with enduring impact.
Fashion : Pop-culture & Media : Luxury
The Big Idea: Brand Innovation Debrief: Ssense

News

The Big Idea: Brand Innovation Debrief: Ssense

Amid a tough landscape for multi-brand luxury e-tailers, Ssense stands out by blending emerging talents, legacy brands, pop culture, data and strat...
Fashion : Luxury : Design
The Campaign: Eckhaus Latta trades classic fashion show for a dinner party

News

The Campaign: Eckhaus Latta trades classic fashion show for a dinner party

 In an era when the relevance of fashion shows is being questioned, American brand Eckhaus Latta delivered an alternative that felt refreshingly pe...
Fashion : Luxury : Design
The Viewpoint: Premium Fashion’s Comeback

News

The Viewpoint: Premium Fashion’s Comeback

The premium contemporary fashion category is making a strong comeback as a chic, affordable alternative to luxury’s ever-rising prices, bridging th...
Fashion : Luxury : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN