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Puma unleashes Go Wild campaign celebrating all runners

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Puma unleashes Go Wild campaign celebrating all runners

Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.
Sports : Puma : Puma Go Wild Campaign
Foresight Friday: Olivia Houghton, insights & engagement director

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Foresight Friday: Olivia Houghton, insights & engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights & engag...
Culture : Science : Society
Stat: Value and trust drive consumers to permanently switch to store brands

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Stat: Value and trust drive consumers to permanently switch to store brands

A new report from Bazaarvoice reveals a significant shift in consumer behaviour, with 57% of respondents permanently switching to store or cheaper ...
Retail : Food Shop : Food And Drink
Vinted elevates second-hand luxury with House of Vinted pop-up

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Vinted elevates second-hand luxury with House of Vinted pop-up

Resale marketplace Vinted is redefining second-hand luxury with House of Vinted, an exclusive pop-up blending curation and conscious consumption.
Fashion : Retail : Luxury
Corona opens eco-tourism destination on private island

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Corona opens eco-tourism destination on private island

Mexican beer brand Corona has opened its eco-protected island off the coast of Cartagena, Colombia, to the public, offering a unique beer brand exp...
Travel & Hospitality : Sustainability : Food & Drink
Stat: March Madness ad sales for women’s basketball tournament surge

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Stat: March Madness ad sales for women’s basketball tournament surge

Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.
Sports & Leisure : Advertising & Branding : Finance
Liquid Death launches Kegs For Pregs with Kylie Kelce

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Liquid Death launches Kegs For Pregs with Kylie Kelce

Liquid Death has teamed up with podcast host Kylie Kelce for a bold new campaign, Kegs For Pregs, featuring ultra-limited-edition kegs of its stil...
Food & Drink : Advertising & Branding : Pop-culture & Media
Jeddah declares school holiday for 2025 Formula 1 Grand Prix

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Jeddah declares school holiday for 2025 Formula 1 Grand Prix

Students and education staff in Jeddah, Makkah and Taif will enjoy a two-day holiday on 20–21 April as the city hosts the STC Saudi Arabian Grand P...
Youth : Sports & Leisure : Society
Stat: Misogyny on social media is driving Gen Z women offline

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Stat: Misogyny on social media is driving Gen Z women offline

Misogyny on social media is taking a toll on Gen Z, with 37% of young people in the UK saying exposure to harmful content has negatively affected t...
Pop-culture & Media : Society : Health & Wellness
Range Rover unveils first lifestyle collection

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Range Rover unveils first lifestyle collection

Range Rover has stepped into the fashion arena with The London Collection – its first-ever eight-piece lifestyle capsule.
Luxury : Fashion : Mobility

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