Everything is Practice: Sportswear brand’s intimate moment

New York – A Nike advertising campaign aims to show ‘an intimate moment’ with film director Spike Lee while he is coaching his son’s football team.

The Everything is Practice video is part of Nike Stadium, a platform for performers, and a space for ‘stories to be told’. Instead of displaying a product in the video, a narrative plays on emotions attached to sports.

LS:N Global recently reported that Nike and independent production company Bantam films have collaborated to produce a documentary about traditional culture in Brazil.

Nike’s venture into film is an example of the power of narrative and emotion in advertising: as we recently explored in an Insight News article, this is key when appealing to consumers.