Mix message: Cointreau kit has orange a-peel

Angers, France – A new kit gathers the elements of French liqueur Cointreau to highlight the brand’s special ingredients. The Bartender’s Education Kit, designed by New York studio c/c, contains essential orange oils and peel to underline the liqueur’s natural orange ingredients. A cocktail book offers recipe ideas for new drinks.

From aged cocktails to other similarly knowledge-led ambassador kits, mixologists and alcohol brands are reaching out to their connoisseurial customers.