Pulp fiction: Wine label drops a bombshell

Mount Pleasant, US – Wine company Total Beverage Solution has launched a new white wine called The Blonde Bombshell.

Created by design agency Hook, the label features an illustration of a blonde bombshell in the style of a 50s pulp-movie billboard.

LS:N Global has previously reported on how the wine industry has adopted an imaginative approach to wine labels in a bid to appeal to a younger, less stuffy consumer.