Mountain pass: Tracking skiers on the slopes

Broomfield, Colorado – Skiers will experience an EpicMix when they check in at the Vail Resort slopes this winter. The EpicMix location-based application enables users to earn rewards via Facebook Place when they check in, view the location of family and friends, and automatically track ski routes and vertical distance travelled via the radio frequency-enabled chip embedded in season passes and lift tickets.

The service, which also offers weather forecasts, traffic information and updates on mountain conditions, can be accessed online or via a smartphone. ‘Ultimately, it’s about creating loyalty,’ says Rob Katz, CEO of Vail Resorts.

For more on how location-based social networking, read our micro trend on Check-in Culture.