In the loop: A low-energy bulb with a twist

London – Boutique electronics brand Hulger has launched Plumen 001, a new low-energy lightbulb.

The bulb’s unique twisting design gives it a sculpted presence ‘rather than hiding the unappealing traditional compact fluorescent light behind boring utility’, explains Nik Roope of Hulger. The Plumen bulb uses 80% less energy and lasts eight times longer than incandescent bulbs.

The Plumen 001 features two symmetrical swerving lines. As the bulb twists, it gives an impression of a change in design. The bulb was developed in collaboration with product designer Sam Wilkinson, and Plumen 002 and 003 models are already in the pipeline.

For more on how brands can reduce energy consumption, read our Prohibition Culture macro trend.