Game on: City hosts a virtual Mini Getaway

Stockholm – The city is being turned into the background for a reality game as players chase a virtual Mini car in areas such as Södermalm, Kungsholmen and Gamla Stan.

Mini Getaway Stockholm is an iPhone app that sees players chase a Mini. When they are 50m away from the car, players can fetch it. But this is when the real challenge begins. Players now have to escape and stay 50m away from everyone else in the city. The person who has the car in the iPhone before 8pm every day throughout the week, wins the car.

LS:N Global recently reported how brands can use real-life games to engage consumers in an Inform article. Another recent example is Nike Grid: Run Your City.