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Bonds brings Aussie comfort to the US with Made for Down Under campaign

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Bonds brings Aussie comfort to the US with Made for Down Under campaign

Australian underwear brand Bonds has launched its first US campaign, Made for Down Under, featuring conservationist Robert Irwin and singer-songwri...
Advertising : Media : Australia
SoulCycle makes move into fashion-first retail

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SoulCycle makes move into fashion-first retail

SoulCycle is ramping up its retail ambitions, with the aim to grow apparel into 15–20% of its business and potentially open stand-alone fashion-foc...
Fitness : Fashion : Retail
Stat: Gen Z are becoming investors by early adulthood

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Stat: Gen Z are becoming investors by early adulthood

Nearly a third of Gen Z (30%) aged 18–27 have begun investing by early adulthood – double the rate of Millennials (15%) and six times that of Baby ...
Gen Z : Finance : Gen Z Investing Trends
Nike and Dazed re-imagine sport culture with new Dazed Maxx magazine

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Nike and Dazed re-imagine sport culture with new Dazed Maxx magazine

Nike and Dazed have launched Dazed Maxx, a 54-page print special spotlighting sport subcultures and Nike athletes, including NFL player Bijan Robin...
Sports & Leisure : Fashion : Pop-culture & Media
Off-Broadway classic uses AI to break the language barrier

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Off-Broadway classic uses AI to break the language barrier

New York’s longest-running play, Perfect Crime, is harnessing AI to welcome non-English speakers into the theatre.
AI Translation : Wordly : Perfect Crime
Stat: Gen Z and Millennials power health and wellness industry growth

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Stat: Gen Z and Millennials power health and wellness industry growth

According to recent Bank of America (BofA) data, Gen Z and Millennial consumers are driving a significant surge in wellness spending, helping to in...
Gen Z : Stat : Statistic
1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness

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1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness

1001 Optometry, an Australian eyewear company, has unveiled a thought-provoking campaign, The Hidden Eye Test, developed in collaboration with VML ...
Advertising & Branding : Fashion : Health & Wellness
Coach Play rethinks retail to capture Gen Z shoppers

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Coach Play rethinks retail to capture Gen Z shoppers

Coach’s experimentation with its immersive Coach Play stores is paying off. Compared to traditional Coach stores, these concept locations see four ...
Retail : Coach : Gen Z
Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

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Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Consumers are growing increasingly sceptical of corporate storytelling, with 56% believing brands spend too much time talking about their values – ...
Brand Purpose : Citizen Brands : Conran Design Group
Dehydrating Book highlights the global water crisis

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Dehydrating Book highlights the global water crisis

Water for People, Edelman and Toronto studio The Gas Company have designed a book that can only be read when wet.
Design : Pop-culture & Media : Sustainability

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