Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Nearly all British and American children consider themselves gamers

Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.

News

Stat: Belief in God or a higher power is highest in Brazil and South Africa

A new report on global belief released by Ipsos in May 2023 ranks Brazilians and South Africans as the most likely to believe in God as described i...

Religion : Spirituality : Latam

News

Stat: The next generation of consumers expect retailers to harness tech innovation

What is consumers’ stance on retailers embedding AI into shopping experiences? New research suggests that consumers not only accept but also expect...

Retail : Technology : Youth

News

Stat: US consumers turn to self-bartending amid rising prices

E-commerce platform Drizly’s fifth annual Consumer Trend Report has revealed that 26% of US consumers are spending more money on beverages for cons...

Finance : Food & Drink : Hospitality

News

Stat: Smartwatch sales are no longer a threat to the Swiss watch industry

Research from Morgan Stanley shows that sales of smartwatches, including Apple’s top-selling version, have plateaued and no longer pose a significa...

Luxury : Technology : Youth

News

Stat: Gen Z are rewriting the rules of dating

Conducted by Tinder, the Future of Dating report 2023 reveals that Gen Z are leading a dating renaissance, challenging norms and prioritising authe...

Youth : Media & Entertainment : Society

News

Stat: One in five UK millionaires find luxury inspiration on TikTok

The Global Millionaires 2023 TrendLens report released by data and insights firm Agility Research & Strategy confirms the growing impact of TikTok ...

Luxury : Media & Entertainment : Retail

News

Stat: Gen Z crave phone breaks more than Boomers

According to a new study by website-building company Squarespace, digital natives Gen Z are more willing to take a break from their devices than Ba...

Iphone : Iphones : IPhone App

News

Stat: Nearly half of Americans worry about their money’s safety in banks

An April 2023 poll conducted by Gallup has revealed that 48% of US adults are concerned about the safety of the money they have deposited in banks ...

Money : Finance : Bank

News

Stat: Childcare issues are pushing American mothers out of the workforce

A healthy work-life balance is only a dream for many mothers. A recent report paints a grim picture of motherhood, revealing how the system fails t...

Workplace : Health & Wellness : Society

News

Stat: Gen Z and Millennials remain influenced by logos

A new survey of 2,201 US adults by Morning Consult shows that logos remain an influencing factor in purchasing decisions, especially among younger ...

Branding : Stat

News

Stat: China’s big spenders are buying luxury at home

Although luxury Chinese consumers are starting to travel abroad again, they are doing more of their spending at home.

Luxury : Society : Retail

News

Stat: Most US and British consumers think brands are raising prices due to greedflation

A survey by Attest of a representative sample of 2,000 US-based consumers and 1,000 UK-based consumers in February 2023 revealed that 80% of Americ...

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News

Stat: US Gen Z and Millennials are adopting damp drinking

On TikTok, a new lifestyle trend is taking off, named ‘damp drinking’. It encourages responsible and less frequent alcohol consumption, without qui...

Youth : Food & Drink : Society

News

Stat: Most influencers receiving free products don’t use them in social media content

A 2023 report published by influencer marketing software Traackr states that out of more than 300 marketers surveyed, 61% reported that fewer than ...

Influencers : PR : Sustainability

News

Stat: Median income New Yorkers can barely afford market-rate rentals

Rents across New York have reached historic highs, making them unaffordable for most city residents.

Rental Market : Renting : New York

News

Stat: The majority of American Gen Z and Millennials aren’t vegan

Despite Gen Z’s reputation as an eco-conscious generation, a recent study by market research firm YPulse suggests that they are not as interested i...

Youth : Food & Drink : Sustainability

News

Stat: Adult smoking rate hits all-time low in the US

According to preliminary data from the biannual National Health Interview Survey released on 5 May 2023, about 11% of US adults surveyed in 2021 sa...

Smoking : US : Health & Wellness

News

Stat: Overcrowding and extreme weather hit Europeans’ holiday choices

New data from the European Travel Commission shows that European travellers have new priorities when it comes to planning their holiday: avoiding o...

Travel & Hospitality : Society : Health & Wellness

News

Stat: Advertising has a leadership gender gap problem

New research reveals that without drastic change, parity in leadership roles in the advertising and communications sectors will only be achieved by...

Workplace : Health & Wellness : Society

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