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Statistics
Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.
News
China’s outdoor sports industry to surpass £348bn
By 2025, the total size of the country’s outdoor sports industry is expected to surpass £348bn (Rmb3 trillion, $426bn, €406.6bn).
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Cyber Monday sees biggest online shopping spending ever
US consumers spent £9.2bn ($11.3bn, €10.8bn) during the biggest online shopping day of all time on Cyber Monday (28 November).
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Black Friday hits record spending despite economic uncertainty
This year, online spending by Americans rose by 2.3% on Black Friday, providing financial hope for those operating in the retail sector.
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UK's Green Gap: two-thirds don’t want to pay for climate change
A new survey shows that UK consumers are worried about the changing climate but are reluctant to pay for improvements while in the depths of a cost...
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Finance
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Stat: Americans have mixed feelings about brands on Twitter
Should brands still advertise on Twitter? Morning Consult has polled consumers on how they feel about brands still using Twitter despite the recent...
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Stat: Global luxury market performs well despite economic uncertainty
The luxury sector is set to be better equipped to cope with recession next year than it was in the 2009 global financial crisis.
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Tech curriculums are needed to future-proof British jobs
In the future, the UK could be facing a shortage of workers if schools fail to introduce tech-focused curriculums that cover topics such as AI and ...
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Stat: Social media is driving impulse buying among young consumers
GWI’s latest research looks at social media’s ever-growing impact on how consumers find and purchase products online, as two in five younger consum...
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Stat: Generation Z begin to prioritise metaverse style over real life
Young people are heavily invested in digital fashion: in the US, two in five members of Gen Z now say they care more about how they express themsel...
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Fashion
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Stat: US families aren’t getting what they need from travel brands
Intelligence firm Morning Consult's latest research has revealed that the perception of travel brands as family-friendly is low.
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Youth
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Stat: How advertising is adding to Britons’ carbon footprint
Advertising climate network Purpose Disruptors’ latest report, published against the backdrop of COP27, looks at how adverts are adding to Britons’...
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Sustainability
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Stat: Following anti-Semitic allegations, consumers are boycotting Kanye West
Following a recent stream of invectives by Ye, formerly known as Kanye West, a survey revealed that the share of US consumers with a negative opini...
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Finance
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Stat: Art and culture have a positive influence in the workplace
New research has measured the positive influence that art and culture can have in the workplace.
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Stat: Hyper-fatigued consumers are refocusing on self-care
Mintel’s Global Consumer Trends report has pinned down its view on the main attitudinal shifts for 2023. A radical re-focus on personal growth and ...
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Stat: Flexible working is a big incentive for employees
A recent study by McKinsey & Co shows that flexible working is a top motivation for employees, with 40% of those surveyed saying that this would he...
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Stat: Gen Divided reflect deepening cultural rifts
The Culture Gap report has introduced a new psychographic group, Generation Divided.
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Stat: The number of centi-millionaires is rising globally
A global elite of centi-millionaires considered affluent enough to never worry about money is growing rapidly.
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Stat: Hiring freezes hit the retail sector
Independent British retailers are bracing themselves for the consequences of the cost of living crisis.
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Stat: Young adults in China are buying more wine
Chinese Millennials and Gen Z have a new-found taste for wine, consequently reshaping the local wine market by wielding their considerable purchasi...
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Youth
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Stat: Americans turn to TikTok for news
Social media platforms continue to encroach on the domain of heritage news outlets.
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