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Statistics
Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.
News
Stat: Returns are a major problem for retailers
Retailers are suffering significant revenue losses due to outdated return systems. According to research by ReverseLogix, 70% of retail companies a...
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Stat: Pet ownership soars in China
Perceptions about domestic animals are changing rapidly in China. According to iResearch, from 2015 to 2020, the pet economy quadrupled in size, re...
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Stat: Americans are still confused about the metaverse
As the metaverse continues to gain prominence in the press, there is still great confusion among consumers about what the term means.
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Stat: Food waste is fuelled by consumer indecision
People across the UK are throwing away a staggering amount of produce, with research revealing that consumer indecision is fuelling food waste.
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Stat: Tiredness is Britain’s next epidemic
Chronic exhaustion is affecting the lives of many Britons, with research by YouGov showing that one in eight people in the country feel tired all o...
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Stat: Inter-generational sales rise in resale
As resale platforms become an increasingly prominent feature in the e-commerce landscape, different age groups are adopting the model.
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Stat: Businesses must step up where governments are failing
Many consumers are expecting more from businesses, as governments and the media are failing to meet societal expectations.
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Stat: Luxury consumers want to shop in the metaverse
As the metaverse continues to dominate media headlines, a small study by Klarna shows that luxurians are receptive to shopping in virtual worlds.
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Stat: Music and gaming go hand in hand for Gen Z
With the gaming and music worlds becoming increasingly intertwined, there's a need for innovation when it comes to in-game music purchases and disc...
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Stat: Generation Z set their sights on home-buying
According to research by Sotheby’s and the Center for Generational Kinetics, Generation Z are more interested in home-ownership than their Millenni...
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Stat: Cognac sales soar in China
It’s been a robust year for cognac sales, with strong demand in different regions across the world. In 2021 alone, cognac sales in China leapt by 5...
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Stat: Nearly half of Generation Z never drink coffee
Known as the staple drink of Millennials, new research by YouGov shows that coffee might be falling out of favour among younger consumers.
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Stat: The issue of inequality transcends the political spectrum
Throughout history, economists of different political persuasions have been known to disagree on all kinds of fiscal policies – but this is no long...
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Stat: Girls and women are disrupting the golf sector
According to a report by the National Golf Foundation, more girls and women are starting to play golf in the US.
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Stat: Body positivity is developing the shapewear market
The Millennial popularity of body positive shapewear brands such as Skims, Heist and Spanx is pointing to longer-term growth for the market.
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Stat: US consumers welcome brands’ SMS marketing
As smartphone usage continues to rise, a report by Attentive reveals that companies are failing to capitalise on the device’s marketing potential.
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Stat: Indian drinkers set to embrace premium products
According to a study by the Indian Council for Research on International Economic Relations (ICRIER) and solicitor firm PLR Chambers, Indian consum...
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Stat: Link found between exercise and alcohol consumption
Contrary to popular beliefs, physically fit individuals are more likely to indulge in alcohol than those who are less in shape.
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Stat: Ethical spending reaches new heights in the UK
A recent report conducted by Co-op suggests that British consumers are using their spending power to enact positive environmental change.
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Stat: Indian shoppers are splashing out on fashion
In India, major increases in fashion spending align with the growth of e-commerce and buy-now-pay-later (BNPL) services.
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