Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: The UK nightlife industry is in free fall

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Stat: The UK nightlife industry is in free fall

A shocking number of nightclubs have closed since the advent of the pandemic, according to new research by trade body UK Hospitality and data speci...
Stat : Statistic : Stats
Stat: TV shows are fuelling sports fandom

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Stat: TV shows are fuelling sports fandom

Thanks to Netflix programme Drive to Survive, Formula 1 is attracting more support in the US than ever before.
Media & Entertainment : Society : Sports & Leisure
Stat: UK families face a severe income squeeze

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Stat: UK families face a severe income squeeze

As inflation rates soar, the UK is expected to face its most severe income squeeze in 50 years. Independent think tank the Resolution Foundation is...
Society : Health & Wellness : Finance
Stat: TikTok and Twitch are driving sports fandom

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Stat: TikTok and Twitch are driving sports fandom

While sports coverage has long relied on traditional channels such as television, social media platforms such as TikTok and Twitch are gaining grou...
Media & Entertainment : Society : Sports & Leisure
Stat: Stress has a big impact on Indians’ skin health

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Stat: Stress has a big impact on Indians’ skin health

In India, consumer mindsets are shifting from skincare to skin health, with people in the country recognising the impact of the pandemic on their s...
Beauty : Health & Wellness : Society
Stat: Gender stereotypes persist among young children

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Stat: Gender stereotypes persist among young children

More needs to be done to address entrenched gender stereotypes among young children.
Society : Youth : Education
Stat: Women see the value in career breaks

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Stat: Women see the value in career breaks

While gaps in people’s career paths were previously seen in a negative light, more employees globally are seeing the benefits of taking a slower ap...
Women Futures : Workplace : Health & Wellness
Stat: Sake falls out of favour with Japanese youth

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Stat: Sake falls out of favour with Japanese youth

Sake, the historic Japanese drink made from fermented rice, may be losing popularity among the country’s youth.
Youth : Food & Drink : Society
Stat: Older Britons are boycotting brands with Russian ties

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Stat: Older Britons are boycotting brands with Russian ties

As consumers and businesses react to the Russian invasion of Ukraine, older consumers are the most likely to avoid brands that continue to operate ...
Society : Finance : Retail
Stat: Crypto-confidence is growing in France

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Stat: Crypto-confidence is growing in France

As the metaverse continues to pervade public discourse, cryptocurrency literacy is growing in France.
Finance : Cryptocurrency : Society
Stat: US pet owners report separation anxiety

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Stat: US pet owners report separation anxiety

For many, pets in lockdown were a source of love and support; as we emerge new Nationwide research finds that four in 10 Americans believe they wi...
Pets : Health & Wellness : Travel
Stat: Snapchat finds a loyal audience with young Saudis

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Stat: Snapchat finds a loyal audience with young Saudis

All eyes may be on TikTok in the West, but Snapchat is rapidly becoming one of the most popular social media platforms in Saudi Arabia.
Youth : Media & Entertainment : Society
Stat: Men across the world are still sceptical about feminism

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Stat: Men across the world are still sceptical about feminism

Despite continuing gender inequalities in global societies, many men still have negative perceptions about feminism.
Feminism : Women Futures : Society
Stat: Brand storytelling is integral to marketing

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Stat: Brand storytelling is integral to marketing

To improve brand engagement, companies are turning to content-led marketing strategies.
Stat : Stats : Statistic
Stat: UK consumers unmoved by branded NFTs

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Stat: UK consumers unmoved by branded NFTs

While brands across sectors have been rushing to create non-fungible tokens (NFTs), many consumers are not yet convinced by branded NFTs.
Stat : Statistic : Stats
Stat: China’s next-generation of sensible shoppers

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Stat: China’s next-generation of sensible shoppers

Young Chinese consumers are distinguishing themselves from previous generations by their restraint and informed decision-making.
Retail : Fashion : Society
Stat: Americans are losing interest in the news

News

Stat: Americans are losing interest in the news

While US citizens paid close attention to the national news amid the pandemic and political turmoil, this focus is not sustainable.
Media & Entertainment : Society : Health & Wellness
Stat: Gen Z are demanding gender-fluid fashion

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Stat: Gen Z are demanding gender-fluid fashion

Brands are falling behind demand as younger generations seek more gender-neutral options.
Fashion : Inclusivity : Youth
Stat: The majority of the world opposes single-use plastic

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Stat: The majority of the world opposes single-use plastic

Ahead of the fifth session of the UN Environment Assembly, set to convene in Nairobi this week, demands for the elimination of single-use plastics ...
Society : Sustainability : Plastics
Stat: Influencers make monetary gains in the metaverse

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Stat: Influencers make monetary gains in the metaverse

A study of social media users and influencers shows the latter are open to the potential of working with brands in metaverse realms.
Technology : Media & Entertainment : Retail
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