Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: British Gen Z workers treat employers like bad dates

Job ghosting, a trend previously associated with dating, has now infiltrated the professional realm, with Gen Z job-seekers treating potential empl...

Workplace : Youth : Society

News

Stat: LGBTQ+ representation in video games is nearly invisible

In February 2024, GLAAD, the Gay & Lesbian Alliance Against Defamation, unveiled the first-ever report on LGBTQ+ inclusion in video games.

Gaming : Pop-culture & Media : Society

News

Stat: British women delay motherhood until their 30s

New official figures from the Office for National Statistics reveal a significant shift in childbirth patterns among British women.

Youth : Health & Wellness : Society

News

Stat: A record number of people in the UK are watching women’s sport

Women’s sport is breaking new ground with record viewer numbers, according to a 2024 report by Women’s Sport Trust.

Sports & Leisure : Society : Pop-culture & Media

News

Stat: Hinge reveals what makes Gen Z anxious on dating apps

Using its extensive global user base, dating app Hinge polled more than 15,000 people for its DATE (Data, Advice, Trends and Expertise) report, unp...

Youth : Online Dating : Dating Apps

News

Stat: Gen Z are opting for early bedtimes over late-night revelry

As nightlife preferences evolve, a notable shift is observed among young adults, with many prioritising sleep over traditional late-night outings.

Youth : Health & Wellness : Society

News

Stat: Declining test scores among school students could hit the economy for 40 years

According to data from the Organization for Economic Cooperation and Development (OECD), between 2018 and 2022 there was an unprecedented drop in p...

Youth : Education : Society

News

Stat: Young buyers drive luxury collectors market to record highs

Following the pandemic’s upheaval, the luxury market, propelled by Gen Z and Millennial consumers, is experiencing unprecedented growth – and is no...

Luxury : Youth : Retail

News

Stat: Gen Z men in the UK are more conservative on feminism than Boomers

A new Ipsos poll unveiled in February 2024 shows a notable generational schism among UK males aged 16–29.

Society : Pop-culture & Media : Youth

News

Stat: Plus-size representation is declining on menswear catwalks

The autumn/winter 2024 menswear season in Milan and Paris has shown a concerning decline in size inclusivity, according to a report by Vogue Busine...

Fashion : Society : Luxury

News

Stat: LGBTQ+ Gen Z in America primarily identify as bisexual and other

A new survey released in January 2024 by the Public Religion Research Institute (PRRI) has unveiled a seismic shift in demographics in the US, as m...

Youth : Health & Wellness : Society

News

Stat: Gen Alpha now favour TikTok over YouTube for daily video watch

In a new report entitled Born Connected: The Rise of the AI Generation released in January 2024, parental control software maker Qustodio found tha...

Youth : Pop-culture & Media : Technology

News

Stat: Stark gender divisions open up among Gen Z worldwide

In a new analysis released in January 2024, the Financial Times reveals a growing ideology gap between Gen Z women and men in the US.

Society : Politics : Youth

News

Stat: Anime’s popularity among American Gen Z reaches a historical high

In a new report published in January 2024, Polygon revealed that anime’s popularity is growing among US-based Gen Z like never before.

Pop Culture : Media : Youth

News

Stat: Gen Z news consumption is mostly through social media video

In a stark shift from traditional news consumption, a January 2024 Morning Consult study in the US reveals that nearly three in five members of Gen...

Youth : Education : Content

News

Stat: Contrary to market trends, Emirates Airline reports booming demand for vegan meals

Emirates Airline is adding new options to its ‘vegan vault’ of in-flight meals, after noting a 40% surge in demand for plant-based options.

Food : Sustainability : Mobility

News

Stat: MIT suggests AI job displacements are costlier than retaining human workers

In a study published in January 2024, a team of MIT researchers challenged prevailing fears over AI job displacement, finding that, in many cases, ...

AI : Technology : Workplace

News

Stat: UK on the verge of becoming a burnt-out nation

New research from Mental Health UK, outlined in The Burnout Report 2024, reveals that one in five UK workers (20%) has taken leave in the past year...

Youth : Society : Workplace

News

Stat: New report shows lack of diverse decision-makers in UK fashion

The inaugural UK Fashion DEI (Diversity, Equity and Inclusion) Report, to be released in 2024, exposes a stark lack of diversity in executive roles...

British Fashion Council : Workplace : Work States Futures

News

Stat: Cost of living crisis hinders physical activity for English adults

A January 2024 Sport England report indicates that over 36% of adults in England are struggling to stay active due to the ongoing cost of living cr...

Health : Sports : Cost Of Living

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