Gen Viz | LS:N Global

News

Youthforia’s make-up embraces the pleasure revolution

Cosmetics brand Youthforia is reclaiming the fun associated with applying make-up and appealing to a sense of hedonism emerging in the inter-Covid ...

Sustainability : Makeup : Cosmetics

Big Ideas

How beauty is being refined for Generation Z

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.

Youth : Beauty : Skincare

Micro Trends

Music-powerment

Post-lockdown, Generation Z are seeking more democratised music communities, blurring the worlds of education and creation.

Music : Entertainment : Youth

News

Stat: Emojis are altering how we communicate desire

Those who often use emojis in messages reportedly have more sex because they are better at communicating desire, according to a study by the Kinsey...

Media : Entertainment : Youth

Viewpoints

Smartphone storytelling

Youth film-making collective Pickpocket examines why film and tv are stuck in a pre-internet world and how smartphones can create suspense to...

Youth : Media : Entertainment

News

LadBible co-launches a social channel for relaxation

Relaxing Stuff is a branded social media channel in partnership with mobile network Three.

Media : Youth : Digital

News

London Screen Academy is a school for digitally-native teens

Stink Studios has created a campaign to launch the sixth form school, which aims to help young people get into the film and tv industries.

Youth : Education : Creative

News

Stat: Snapchat is encouraging young people to vote

According to Snap, the company behind the social media service, a recent initiative has helped more than 400,000 of its users – who are mainly teen...

Social Media : Politics : Culture

News

Google is bringing video games to Chrome

The mega-system wants to take on the PS4 and Xbox One, but isn’t releasing a physical games console.

Gaming : Technology : Digital

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...

Fashion : Digital : Retail

News

Artist visualises Bitcoin as tangible banknotes

Los Angeles – As cryptocurrencies continue to gain mainstream recognition, artist Matthias Dörfelt has redesigned the Bitcoin blockchain in a more ...

Design : Digital : Finance

News

Amnesty targets Generation Z in new campaign

UK – Short animation film calls for the support of human rights by ridiculing the ‘snowflake generation’.

Advertising : Digital : Media

Viewpoints

Generation Z entrepreneurs: Faster, better, stronger

Why brands need to swap prescription for playfulness if they want to attract the best Generation Z employees.

Recruitment : Gen Viz : The Future Of Work

Big Ideas

New Teen Boss magazine aimed at Generation Z entrepreneurs

US – The publication has been launched solely in print, without advertisements or an online website.

Media : Digital : Gen Z

Big Ideas

The UK plus-size market is on the rise

UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.

Fashion : Retail : Branding

Viewpoints

New Direction: Harry Styles reveals Generation Z’s entertainment future

When 600 of Harry Styles's biggest fans packed excitedly into The Garage in North London for his secret gig last weekend, it wasn’t his new tunes t...

Technology : Culture : Leisure

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.

Asia : Social Media : Line

News

Getting Into Grindr

Global – Grindr is expanding its influence as a lifestyle brand by launching a new editorial platform.

Grindr : The Immortal Brand : LGBT

News

Real-time rendering

San Francisco – Epic Games has unveiled new imaging technology that enables users to customise commercials in real time.

Chevrolet : Advertising : Gen Viz

News

Food for fun

Global – Be is a new range of organic wellness supplements aimed at members of Generation D.

Wellness : Branding : Gen Viz

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

News

Analogue aesthetics

Milan – With its analogue aesthetic interrupted by static, Nike’s short film #WeBelieveInThePowerOfLove embodies an anarchic approach to exploring ...

Nike : High Anarchy : The Dislocated World

News

A Matter of stuff

London – As part of Selfridges’ Material World campaign the department store retailer has collaborated with Dazed on five short films.

Selfridges : Dazed Digital : Sustainability

News

State of emergency

Global – HP has produced a four-part web series about security vulnerabilities designed to appeal to Millennials.

HP : Branded Content : The Internet Of Things

News

Point and Pin

Global – Pinterest has launched Pinterest Lens, a new search tool powered by your camera.

Pinterest : Social Media : Revelation Brands