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Underwear
Viewpoints
Why the Lingerie Sector must Evolve for Gen Z
Once considered aspirational, sculpted bodies clad in skimpy lingerie no longer cut it for Generation Z. How can brands shift the narrative and win...
Lingerie
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Underwear
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Generation Z
News
Stat: Body positivity is developing the shapewear market
The Millennial popularity of body positive shapewear brands such as Skims, Heist and Spanx is pointing to longer-term growth for the market.
Beauty
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Fashion
:
Shapewear
News
Underdays shuns women’s sexy lingerie tropes
Challenging the outdated lingerie market, the undergarment brand prioritises comfort and functionality in its designs.
Fashion
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Health & Wellness
:
Society
News
Harper Wilde is on a quest to recycle bras
The lingerie brand has worked with t-shirt start-up For Days, inviting women to send in their bras to be recycled.
Sustainability
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Underwear
:
Circular Fashion
Big Ideas
Comfy cups
Global – The sports bra market is booming as more women opt for comfort and function over style.
Underwear
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Athleisure
:
Millennials
News
Time for a change
Paris/London – Lingerie brand Dessù explores a more nuanced femininity in its debut collection.
Dessú
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Lingerie
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Femininity
News
The model man
Norway – The male form has been given the Dove treatment thanks to Norwegian menswear brand Dressmann.
Dressman
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Forsman & Bodenfors
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Man Underwear
News
Plastic fantastic
US – Plastique is more than a trend, it’s a revolution. Or so the latest fashion line from Frank La Rant would have you believe.
Fruit Of The Loom
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Crispin Porter + Bogusky
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Spoof
News
Straight talk: Lingerie company forgoes frills for fit
New York – You will find neither lace nor pink bows adorning the lingerie of Negative Underwear.
Lingerie
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No-Bollocks Boutique
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Athena
Big Ideas
Bra brand's feminist approach to girls' underwear
Founded by 18-year-old Megan Grassell, Yellowberry seeks to fill a gap in the tween bra market.
Tiny Tot Feminism
:
Girls
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Teenagers
News
Brief encounter: Adventurists in Paul Smith underwear
London – In a short film marketing the latest collection of Paul Smith underwear, slackliners Antoine Moineville and Tancrède Melet tightrope walk ...
Advert
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Tightrope
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Tancrède Melet
News
Bra Wars: Underwear joins the fight against breast cancer
Bra Wars: Underwear joins the fight against breast cancer
2012
:
PIE
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Clinical
News
Sheer delight: A new kind of lighting material
Sheer delight: A new kind of lighting material
Design
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Stockholm Furniture Fair
:
Fibreglass
News
Be brief: New fashion brand starts at the very beginning
Be brief: New fashion brand starts at the very beginning
Underwear
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Clothing
:
No-frills
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