Why Hotels are the Next Frontier for Brands

Big Ideas

Why Hotels are the Next Frontier for Brands

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.
Hotels : Travel : Tourism
What’s next for luxury home ownership? Nomadism

Viewpoints

What’s next for luxury home ownership? Nomadism

John Andrew Entwistle, founder of premium travel network Wander, envisages a future when people will roam the world for the same price as their rent.
Travel : Hospitality : Luxury
Hotel Bar Market

Markets

Hotel Bar Market

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming destinations in t...
Hotel : Travel : Hospitality
Neo-collectivism

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society : Retail : Workplace
Biomimicry Hotels

Micro Trends

Biomimicry Hotels

Giving back to the land they have historically taken from, these regenerative hotels are being built by their natural environments – rather than vi...
Sustainability : Travel & Hospitality : Luxury
How can hotels become community-centric?

Viewpoints

How can hotels become community-centric?

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped by community...
Hospitality : Travel : Leisure
Humanity Hospitality

Micro Trends

Humanity Hospitality

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.
Travel : Hospitality : Hotel
The Airports Bringing Humanity Back into Travel

Big Ideas

The Airports Bringing Humanity Back into Travel

As the travel sector re-invents itself, airports are doing the same. From Kansas to Mexico, these are the aviation hubs elevating pre-departure wel...
Travel : Retail : Airports
Decadence Hotels

Micro Trends

Decadence Hotels

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private hideaways can offer.
Travel : Hospitality : Wellness
Traveltainment Market

Markets

Traveltainment Market

With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make the act of t...
Travel : Entertainment : Hospitality
The Destinations Living our Slow Tourism Future

Big Ideas

The Destinations Living our Slow Tourism Future

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to protecting their l...
Travel : Hospitality : Sustainability
Travel in 2030: Slow Honeymoons

Big Ideas

Travel in 2030: Slow Honeymoons

In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments with their h...
Travel : Sustainability : Carbon Neutral
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