Betapreneurs

A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘beta’ mode. These new Betapreneurs may look and feel like the internet start-up generation, but they are taking their digital know-how and taking it into non-IT, real world industries. They are daring, risk-friendly, small-scale, networked, highly responsive and in continual development. They are the Betapreneurs.

By Miriam Rayman and Jacob Strand