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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Micro Trends
Climate-adaptive Wineries
As the wine industry adapts to extreme weather and wildfires, threatened vineyards are turning tainted grapes into experimental wines and spirits.
Wine
:
Climate Change
:
Sustainability
Micro Trends
Enhanced Natural Beauty
Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.
Beauty
:
Retail
:
Female Futures
Micro Trends
Diversifying Nature
As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains accessible to ...
Intersectionality
:
Leisure
:
Future Cities
Micro Trends
Pandemic Pop-ups
Agile, adaptable and short-term shop concepts are emerging as mass store closures force landlords and retailers to rethink the role of the pop-up.
Retail
:
Pop-ups
:
Bricks-and-mortar
Micro Trends
Accredited Influencers
No longer associated with self-obsession and superficiality, the influencer model is becoming a career that is not only legitimate but has real soc...
Youth
:
Media And Entertainment
:
Technology
Macro Trends
Reformation Generation
Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outda...
Youth
:
Media
:
Technology
Micro Trends
Fulfilment Furnishings
The global pandemic has shifted people’s priorities to focus on home furnishings that place wellbeing at the fore, in both physical and digital sce...
Health
:
Wellness
:
Workplace
Micro Trends
Corporeal Privacy
Privacy and data protection are now becoming part of our physical beings, thanks to hardware and devices that mesh with our bodies.
Privacy
:
Technology
:
Security
Micro Trends
Anti-travel Airlines
Under pressure to diversify revenue streams, airlines are creating customer experiences that aren’t limited by travel restrictions.
Travel
:
Airlines
:
Tourism
Micro Trends
Luxtainment
As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.
Luxury
:
Retail
:
Entertainment
Micro Trends
Second-hand Brands
Brands are taking back control of their second-hand stock and launching dedicated platforms and spaces to sell pre-owned products.
Retail
:
Resale
:
Fashion
Micro Trends
Open-source Sustainability
Open-source platforms are providing materials insight and education for designers, developers and architects to make their output more eco-fr...
Design
:
Materials
:
Sustainability
Design Directions
Frivolous Foods
The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.
Food
:
Drink
:
Wellness
Macro Trends
Total Tastes
The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological s...
Food
:
Drink
:
Health And Wellness
Micro Trends
Wandering Workers
With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire remote, roamin...
Travel
:
Hospitality
:
Hotel
Micro Trends
On-demand Farms
The farm-to-table movement is going direct-to-consumer as farmers and small-batch producers embrace livestreaming, digital tools and platforms for ...
Agriculture
:
Direct-to-Consumer
:
Food
Micro Trends
Scattered Schools
With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.
Youth
:
Generation Z
:
Travel
Micro Trends
Ephemeral Hotels
With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by creating transien...
Hospitality
:
Travel
:
Luxury
Micro Trends
Mood-boosting Beauty
Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as their mental w...
Beauty
:
Health And Wellness
:
Neuroscience
Micro Trends
Whisper Networks
Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the
Luxury
:
Media
:
Technology
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