Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Coterie Consumerism

As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping experience social ag...

Fashion : Retail : Youth

Micro Trends

Wanderlust Beauty

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

Travel : Beauty : Marketing

Micro Trends

Barter Brands

Inter-Covid, bartering is gathering pace, giving retail brands a chance to explore systems where customers trade items for access to their goods or...

Retail : Society : Payments

Macro Trends

Synchronised Care

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.

Beauty : Health : Wellness

Design Directions

Unrefined Intimacy

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...

Design : Health And Wellness : Advertising & Branding

Micro Trends

Anti-aspirational Beauty

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...

Beauty : Marketing : Branding

Micro Trends

New Sportswomen Media

With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women athletes.

Health And Wellness : Sports : Women's Health

Micro Trends

Criteria Retail

From groceries to homeware, retail brands are communicating their social and eco-values to customers by setting strict criteria for products they s...

Retail : Society : Sustainability

Micro Trends

Fashion Meta-networks

Breaking away from oversaturated social media platforms, fashion communities are finding connection and inspiration in alternative online spaces.

Fashion : Technology : Metaverse

Micro Trends

Anti-ostentation Attitudes

From influencer conduct to social media platforms, more considerate luxury marketing is emerging online in which brands are exploring new role models.

Luxury : Marketing : Society

Micro Trends

Out-of-work Networks

As young people face the brunt of an unemployment epidemic, the solo activity of job-hunting is being transformed into a community-driven pursuit.

Youth : Workplace : Technology

Macro Trends

Eco-venience Retail

Accelerating e-commerce and demands for expedited delivery are forcing a new framework that puts eco-conscious practices at the centre of retail op...

Retail : Sustainability : Technology

Micro Trends

Elastic Architecture

Environmental crises have led architects to design adaptive buildings that can morph in line with the needs of our communities and planet.

Architecture : Travel : Sustainability

Micro Trends

Affirmative Banking

As the pandemic spotlights conversations about financial equality, new fintech disruptors created by and for intersectional communities are emerging.

FinTech : Technology : Finance

Micro Trends

Cyclical Fitness

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall wellbeing.

Health And Fitness : Women's Health : Health And Wellness

Micro Trends

Modern Mezcal

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.

Branding : Drinks : Packaging

Micro Trends

Offset Sellers

Amid accelerating e-commerce, new services are helping retailers to make carbon offsetting a more accessible and convenient part of the purchasing ...

Retail : Sustainability : Carbon Offsets

Micro Trends

Certified Skincare

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and clinical e...

Beauty : Packaging : Technology

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.

Society : Branding : Retail

Macro Trends

Equilibrium Cities

Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.

Future Cities : Health And Wellness : Intersectionality