Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Conscious Fur

As the real versus fake fur debate continues, eco-innovators are disrupting fashion production with fur alternatives that are desirable and sustain...

Fashion : Sustainability : Synthetic Leather

Micro Trends

Co-economy Childcare

With the sharing economy disrupting many of the pillars of adult life, brands are now turning their attention to the ways it can positively affect ...

Youth : Education : Co-working

Micro Trends

Everyday Cryptocurrencies

As cryptocurrencies gain mainstream traction, finance brands are facilitating their everyday use while educating consumers about how these digital ...

FinTech : Finance : Cryptocurrencies

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...

Beauty : Youth : Retail

Design Directions

Digital Dialogues

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...

Branding : Packaging : Design Direction

Micro Trends

Fitness Auditoria

Amid the rise of collective training, the spatial design of fitness is transforming from boutique sanctuaries to exercise arenas and destination ca...

Health And Wellness : Sport : Wellness Architecture

Micro Trends

Inclusive Nomadism

Remote and co-working is becoming more inclusive, driven by initiatives focused on community, access and career development.

Technology : Workplace : Travel

Micro Trends

Eco-logistics

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and developing new sustainable initiat...

Packaging : Sustainability : Retail

Micro Trends

Accessible Gaming

While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.

Gaming : Entertainment : Accessibility

Micro Trends

Relaxed Jewellery Retail

The days of austere and exclusive jewellery showrooms are over. In a climate in which Millennials are ready to spend, jewellery brands are discover...

Luxury : Retail : Jewellery

Micro Trends

The Elevated Outdoors

Affluent consumers are swapping safaris and skiing for extreme outdoor experiences, turning to luxury brands to help boost their resilience.

Luxury : Fashion : Travel

Macro Trends

Resilience Culture

We have been living in an age of self-censorship, hyper-safe spaces and social comfort zones. But as global anxieties abound, a countermovement of ...

Wellness : Health : Travel

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.

Family : Culture : Lifestyle

Macro Trends

Programmable Realities

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...

Media : Futuretainment : Technology

Micro Trends

Kid Architects

As urban planners and architects deliberate on the future of our cities, children are reclaiming the streets and redesigning public spaces and...

Youth : Architecture : Design

Micro Trends

New Urban Farms

Agricultural practices are undergoing a seismic shift as farmers and start-ups contend with feeding an ever-growing urban population.

Food : Technology : Sustainability

Micro Trends

Post-category Spirits

A wave of new start-up distilleries are creating category-defying spirits that reject the traditional rules and regulations of liquor-making.

Drinks : Hospitality : Food

Micro Trends

Automated Apparel

The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer nee...

Fashion : Wellness : AI

Micro Trends

Refined Refillables

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.

Design : Packaging : Beauty

Micro Trends

Skintellectual Haircare

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.

Beauty : Haircare : Technology