Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Micro Trends

Repurposed Resorts

With rural villages becoming vacant and city homes lying empty, hoteliers are turning empty buildings into tourism opportunities.

Hospitality : Travel : Architecture

Micro Trends

Tweenage Fitness

Tapping into the family market, boutique fitness studios and clubs are rethinking their services to include classes and facilities for children.

Health : Youth : Wellbeing

Micro Trends

Rejuvenation Haircare

A new generation of haircare tools are actively working to improve hair quality and health, making hair damage from heat styling a thing of the past.

Beauty : Wellness : Haircare

Micro Trends

Department Store Disruptors

As stores with outdated value propositions continue to decline, new multi-brand retail formats are emerging that bridge the gap between digital-fir...

Retail : E-commerce : Digital

Micro Trends

Avatar Employees

A combination of artificial intelligence and hyper-realistic avatar design is enabling human workers to maximise their output.

Artificial Intelligence : Far Futures : Workplace

Micro Trends

Silent Homes

Luxury home-owners are looking to reclaim domestic serenity with solutions that block out the bustle and bleeps of urban living.

Luxury : Interiors : Technology

Micro Trends

Non-conformist Weddings

The wedding industry is responding to changing attitudes in society about who should marry and what type of ceremony they should have, creating pro...

Future Family : Retail : Hospitality

Macro Trends

Uprooted Diets

Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more positive action from brands change wha...

Food : Drinks : Uprooted Diets

Micro Trends

eSports Nutrition

As competitive gaming broadens its appeal, both amateur and professional gamers are looking to the health and wellness industry to give them an edge.

Wellness : ESports : Food

Micro Trends

Conscious Play

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become mo...

Youth : Gen I : Sustainability

Micro Trends

Bullying Backlash

With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called flaws and ...

Youth : Beauty : Fashion

Micro Trends

Blockchain Biology

Blockchain-based services are empowering consumers not only to take ownership of their personal health data but also to monetise it.

Wellness : Beauty : Health

Macro Trends

Anxiety Rebellion

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...

Youth : Health : Culture

Micro Trends

Displaced Drinks

As climate change affects where ingredients are grown and consumers demand more local products, brands are challenging what provenance and sense of...

Food : Drinks : Alcohol

Micro Trends

Carb Revival

Restaurants and brands are reframing carbohydrates in a positive light, as new science questions current thinking on bread and pasta.

Food : Educated Eating : Health

Micro Trends

Demand-led Design

A new fashion business model is emerging, with start-ups re-inventing the made-to-order system through a pre-production process that is purely digi...

Fashion : Retail : Manufacturing

Micro Trends

Sustainable Music Streaming

As consumers become aware of the financial and ethical implications of their listening preferences, new platforms are emerging that take a more con...

Digital : Youth : Retail

Micro Trends

Hybrid Gaming

Combining VR and AR with escape games, laser tag and drones, a new category of immersive interactive gaming is emerging in the leisure sector.

Youth : Technology : Leisure

Micro Trends

Life-stage Brands

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.

Female Futures : Wellness : Marketing

Micro Trends

Shaving Rebranded

As body positivity gains momentum, shaving brands are adopting a more inclusive language that celebrates men’s and women’s myriad attitudes to body...

Beauty : Branding : Wellness

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER