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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Micro Trends
Colour Refresh
At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and precision application tools.
Beauty
:
Hair Care
Macro Trends
Certified Wellness
The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework for healthy living that prioritises con...
Health
:
Wellbeing
:
Certified Wellness
Micro Trends
Blockchain Fashion
While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising its potential to empower both creatives...
Fashion
:
Blockchain
:
Design
Micro Trends
Fast (Conscious) Fashion
With convenience often outweighing consciousness, a series of new apps are making it easier to integrate sustainable fashion choices into consumers...
Fast Fashion
:
Sustainability
:
Upcycling
Micro Trends
Debt-protectors
Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help people become more astute spenders and savers.
Fintech
:
Visa
:
Technology
Micro Trends
New Fragrance Frontiers
With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.
Beauty
:
Fragrance
:
Retail
Micro Trends
Hype Beauty
Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...
Beauty
:
Retail
:
Fashion
Micro Trends
Connecting Clubs
In an age of peripatetic living, digital nomads are seeking meaningful experiences and co-living spaces that foster real-life connection...
Travel
:
Hospitality
:
Luxury
Micro Trends
Alternative Energy Drinks
Growing concern about the negative health impact of high-sugar and caffeine energy drinks is prompting the development of less harmful alternative...
Food And Drink
:
Wellness
:
Retail
Micro Trends
Pregnancy Wellbeing
As Millennial women start their own families, brands are creating pregnancy products and services that reflect their tastes while still catering fo...
Pregnancy
:
Wellness
:
Wellbeing
Micro Trends
Off-demand Entertainment
A new type of television, rooted in nostalgia for scheduled programmes, is disrupting our excessive on-demand culture.
Media
:
Entertainment
:
Digital
Micro Trends
Responsive Wayfinding
Retailers are harnessing digital tools to bring the speed and convenience of navigating an online store to the physical bricks-and-mortar setting.
Storefront Salvation
:
Retail
:
Placemaking
Micro Trends
Convenience Stores 2.0
Corner stores are moving away from sugary snacks to offer fresh, organic and vegan alternatives, accessible to all 24/7.
Convenience
:
Retail
:
Vegan
Micro Trends
Relationship Games
Players and developers are exploring gaming’s potential to build positive, meaningful relationships between boys and men.
New Masculinity
:
Media
:
Entertainment
Micro Trends
EQ Toys for Boys
Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional intelligence above raucous play.
New Masculinity
:
Youth
:
Family
Micro Trends
Street Sport Rebels
Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.
Youth
:
Wellness
:
Female Futures
Macro Trends
Algorithmic Beauty
As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty ideal.
Beauty
:
Technology
Micro Trends
Top-tier Terminals
Companies are embedding luxury services into airports to ease the limbo of waiting for flights.
Luxury
:
Travel
:
Hospitality
Micro Trends
Body-positive Men
With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an increasing desire to see new representations...
New Masculinity
:
Wellness
:
Branding
Micro Trends
Redefining Strength
Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...
Health And Wellness
:
Branding
:
New Masculinity
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