Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Micro Trends

Lessons in Manhood

A new awareness is emerging of the need for media and brands to provide examples of manhood that go beyond restrictive and outdated st...

Micro Trends

Men at Work

Bravado and competitiveness are becoming outdated traits in the workplace, as businesses turn their attention to improving male emotional intellige...

New Masculinity : Workplace : Design

Micro Trends

Cultivating Flavour

Traditionally, fruit and vegetables have been cultivated for hardiness, but a number of innovators are choosing to grow them from a different start...

Food : Flavour : Fruit

Micro Trends

Soft Masculinity

In a world of toxic masculinity, a softer, more delicate and visibly feminine way to be a man is gaining prominence in East Asia and the West.

Youth : Beauty : New Masculinity

Micro Trends

Girlswear for Boys

The genderless children’s clothing sector has typically featured girls borrowing from the boys. Now, brands and organisations are flipping the narr...

Fashion : Youth : Retail

Trends

Reports

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Reports : Retail : Sustainability

Macro Trends

Storefront Salvation

Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and digital technology, retailers are reconsi...

Retail : E-commerce : Digital

Micro Trends

Bed and Beverages

A new type of hotel is emerging where alcohol is not confined to the bar, but is at the core of the hospitality experience.

Travel : Hospitality : Drinks

Micro Trends

The Modern Apothecary

With an emphasis on community and education, the next generation of supplement brands are re-imagining the high street store format.

Health : Wellness : Retail

Micro Trends

App-surance

A new wave of insurance brands are creating digitally powered products that fit with Millennials’ lifestyles.

Digital : FinTech : Travel

Micro Trends

Brand Redemption

In the wake of moral recklessness, there is growing consensus that ethically dubious industries should account for their wrongdoings and atone for ...

Digital : Food : Technology

Micro Trends

Bundled Buys

From helping consumers navigate a seasonless fashion model to combating the resale market, luxury fashion brands are exploring the benefits of sell...

Luxury : Apparel : Retail

Micro Trends

Edible Incubators

The food and drink sector is drawing inspiration from Silicon Valley, with new incubators opening that foster collaboration and creativity for ne...

Food : Drink : Retail

Micro Trends

Industrial Garments

By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...

Fashion : Apparel : Technology

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Macro Trends

Post-growth Society

As our obsession with economic growth proves to be unsustainable, brands, institutions and consumers are seeking new metrics of progress.

Post-growth Society : GDP : Economics

Macro Trends

Subconscious Commerce

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing businesses to anticipate every desire, co...

Retail : Automation : Technology

Micro Trends

Cyclical beauty

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and chronobiology.

Beauty : Cyclical : Hormones

Micro Trends

Room Service Revitalised

To win over today’s travellers and compete with Airbnb, hotels are re-assessing the functionality, flavours and frills of their room se...

Hospitality : Travel : Food

Micro Trends

Extreme Therapies

As consumers continue to look for new ways to optimise their fitness routines, boutique gyms are introducing previously inaccessible technologies t...

Health And Wellness : Gyms : Fitness

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