Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Alternative Intoxication

With alcohol losing favour among consumers, cannabis-infused drinks are set to offer an alternative for those still seeking some form of intoxication.

Drink : Cannabis : CBD

Micro Trends

Insta-dating

As consumers turn away from superficial apps such Tinder and Bumble, Instagram is evolving into a dating platform where people can s...

Youth : Dating : Digital

Micro Trends

Modern Med Spas

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical treatments in one ...

Beauty : Wellness : Drink

Micro Trends

Transgender Beauty

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that empower tra...

Beauty : Retail : Identity

Micro Trends

Precision Running

As consumers look for ways to engage their body and mind beyond the yoga mat, brands are re-evaluating the function of running as a holistic wellbe...

Running : Fitness : Health And Wellness

Micro Trends

Data ID Stores

Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer data profiles.

Retail : Fashion : Food And Drink

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working

Micro Trends

The New Casino

Casinos have long relied on symbols of ostentatious wealth. But to win over the younger generation, they are rethinking gambling formats and abando...

Luxury : Hospitality : Travel

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...

Youth : Beauty : Wellness

Micro Trends

Low-proof Drinkers

Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered relationship with alcohol.

Hospitality : Drinks : Wellness

Micro Trends

Colour Refresh

At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and precision application tools.

Beauty : Hair Care

Macro Trends

Certified Wellness

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework for healthy living that prioritises con...

Health : Wellbeing : Certified Wellness

Micro Trends

Blockchain Fashion

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising its potential to empower both creatives...

Fashion : Blockchain : Design

Micro Trends

Fast (Conscious) Fashion

With convenience often outweighing consciousness, a series of new apps are making it easier to integrate sustainable fashion choices into consumers...

Fast Fashion : Sustainability : Upcycling

Micro Trends

Debt-protectors

Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help people become more astute spenders and savers.

Fintech : Visa : Technology

Micro Trends

New Fragrance Frontiers

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.

Beauty : Fragrance : Retail

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...

Beauty : Retail : Fashion

Micro Trends

Connecting Clubs

In an age of peripatetic living, digital nomads are seeking meaningful experiences and co-living spaces that foster real-life connection...

Travel : Hospitality : Luxury

Micro Trends

Alternative Energy Drinks

Growing concern about the negative health impact of high-sugar and caffeine energy drinks is prompting the development of less harmful alternative...

Food And Drink : Wellness : Retail

Micro Trends

Pregnancy Wellbeing

As Millennial women start their own families, brands are creating pregnancy products and services that reflect their tastes while still catering fo...

Pregnancy : Wellness : Wellbeing