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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Micro Trends
Dental Rework
New dental care brands are transforming our everyday, mundane routines into high-end and accessible products and experiences.
Wellness
:
Health
:
Dental
Micro Trends
Click and Connect
With 40% of global shoppers now preferring to purchase clothing and footwear online, brands are exploring new ways to push the buying power of th...
Retail
:
Apparel
:
Fashion
Micro Trends
Stripped-back Hospitality
Luxury hotels are paring back superfluous services and features in the hope of offering a more streamlined experience.
Luxury
:
Hospitality
:
Travel
Micro Trends
Reclaiming Braids
Young black women coming of age are turning away from chemical relaxers and celebrating their identity and heritage through braiding, a hai...
Beauty
:
Youth
:
Hair
Micro Trends
Connected Kitchens
Kitchen appliance manufacturers are using voice assistants, recipe integration and computer vision to turn the kitchen into a hub of connectivity.
Technology
:
Food
:
Cooking
Micro Trends
Fresh Frozen
With the rise of plant-based eating, new brands are rethinking frozen food to appeal to more health-conscious consumers.
Food
:
Convenience
:
Packaging
Micro Trends
Digital Fit
With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...
Fashion
:
Retail
:
Digital
Micro Trends
Multisensory Beauty
From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.
Beauty
:
Technology
:
Haircare
Micro Trends
Liberal Leisure Havens
As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality ventures with ...
Hospitality
:
Travel
:
Politics
Micro Trends
AI Advisors
Tired of nutritional tracking apps that collate data but fail to provide valuable, bespoke insight, consumers are turning to food advisors driven b...
Wellness
:
Digital
:
Technology
Micro Trends
Modern Male Medicare
New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.
Health
:
Wellness
:
New Masculinity
Micro Trends
Grocery AI-sles
With 44% of jobs in the UK retail sector expected to be at risk of automation by the early 2030s, according to PwC, grocery brands are increasingly...
Retail
:
Digital
:
Technology
Micro Trends
Augmented Retail
As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the tec...
Retail
:
Digital
:
Fashion
Micro Trends
Crypto-affluence
The rise of cryptocurrencies is making luxury more accessible by creating new models of purchasing and investing in high-value items.
Luxury
:
Finance
:
Blockchain
Micro Trends
Luxury Cars On Demand
High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond traditional forms o...
Automotive
:
Luxury
:
Digital
Micro Trends
Brandlords
As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering branded homes...
Luxury
:
Hospitality
:
Architecture
Micro Trends
Digital Fabric
As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...
Fashion
:
Retail
:
Digital
Micro Trends
Space-age Materials
Although the idea of space travel has long influenced fashion, a new wave of designers is looking beyond our planet as a way of solving problems cl...
Fashion
:
Retail
:
Technology
Micro Trends
Avatar Influence
From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion
:
Digital
:
Retail
Micro Trends
Activism Dining
Food is now being used not only as a way to understand other cultures, but as a form of resistance against a backdrop of political unrest.
Food
:
Drinks
:
Activism
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