Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Off-demand Entertainment

A new type of television, rooted in nostalgia for scheduled programmes, is disrupting our excessive on-demand culture.

Media : Entertainment : Digital

Micro Trends

Responsive Wayfinding

Retailers are harnessing digital tools to bring the speed and convenience of navigating an online store to the physical bricks-and-mortar setting.

Storefront Salvation : Retail : Placemaking

Micro Trends

Convenience Stores 2.0

Corner stores are moving away from sugary snacks to offer fresh, organic and vegan alternatives, accessible to all 24/7.

Convenience : Retail : Vegan

Micro Trends

Relationship Games

Players and developers are exploring gaming’s potential to build positive, meaningful relationships between boys and men.

New Masculinity : Media : Entertainment

Micro Trends

EQ Toys for Boys

Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional intelligence above raucous play.

New Masculinity : Youth : Family

Micro Trends

Street Sport Rebels

Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.

Youth : Wellness : Female Futures

Macro Trends

Algorithmic Beauty

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty ideal.

Beauty : Technology

Micro Trends

Top-tier Terminals

Companies are embedding luxury services into airports to ease the limbo of waiting for flights.

Luxury : Travel : Hospitality

Micro Trends

Body-positive Men

With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an increasing desire to see new representations...

New Masculinity : Wellness : Branding

Micro Trends

Redefining Strength

Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...

Health And Wellness : Branding : New Masculinity

Micro Trends

Lessons in Manhood

A new awareness is emerging of the need for media and brands to provide examples of manhood that go beyond restrictive and outdated st...

New Masculinity : Media : Wellness

Micro Trends

Men at Work

Bravado and competitiveness are becoming outdated traits in the workplace, as businesses turn their attention to improving male emotional intellige...

New Masculinity : Workplace : Design

Micro Trends

Cultivating Flavour

Traditionally, fruit and vegetables have been cultivated for hardiness, but a number of innovators are choosing to grow them from a different start...

Food : Flavour : Fruit

Micro Trends

Soft Masculinity

In a world of toxic masculinity, a softer, more delicate and visibly feminine way to be a man is gaining prominence in East Asia and the West.

Youth : Beauty : New Masculinity

Micro Trends

Girlswear for Boys

The genderless children’s clothing sector has typically featured girls borrowing from the boys. Now, brands and organisations are flipping the narr...

Fashion : Youth : Retail

Trends

Reports

Did you know that your LS:N Global membership gives you exclusive access to our Trends Intelligence reports? Download the most recent reports below...

Reports : Retail : Sustainability

Macro Trends

Storefront Salvation

Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and digital technology, retailers are reconsi...

Retail : E-commerce : Digital

Micro Trends

Bed and Beverages

A new type of hotel is emerging where alcohol is not confined to the bar, but is at the core of the hospitality experience.

Travel : Hospitality : Drinks

Micro Trends

The Modern Apothecary

With an emphasis on community and education, the next generation of supplement brands are re-imagining the high street store format.

Health : Wellness : Retail

Micro Trends

App-surance

A new wave of insurance brands are creating digitally powered products that fit with Millennials’ lifestyles.

Digital : FinTech : Travel

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