Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Brand Redemption

In the wake of moral recklessness, there is growing consensus that ethically dubious industries should account for their wrongdoings and atone for ...

Digital : Food : Technology

Micro Trends

Bundled Buys

From helping consumers navigate a seasonless fashion model to combating the resale market, luxury fashion brands are exploring the benefits of sell...

Luxury : Apparel : Retail

Micro Trends

Edible Incubators

The food and drink sector is drawing inspiration from Silicon Valley, with new incubators opening that foster collaboration and creativity for ne...

Food : Drink : Retail

Micro Trends

Industrial Garments

By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...

Fashion : Apparel : Technology

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Macro Trends

Post-growth Society

As our obsession with economic growth proves to be unsustainable, brands, institutions and consumers are seeking new metrics of progress.

Post-growth Society : GDP : Economics

Macro Trends

Subconscious Commerce

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing businesses to anticipate every desire, co...

Retail : Automation : Technology

Micro Trends

Cyclical beauty

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and chronobiology.

Beauty : Cyclical : Hormones

Micro Trends

Room Service Revitalised

To win over today’s travellers and compete with Airbnb, hotels are re-assessing the functionality, flavours and frills of their room se...

Hospitality : Travel : Food

Micro Trends

Extreme Therapies

As consumers continue to look for new ways to optimise their fitness routines, boutique gyms are introducing previously inaccessible technologies t...

Health And Wellness : Gyms : Fitness

Micro Trends

Dental Rework

New dental care brands are transforming our everyday, mundane routines into high-end and accessible products and experiences.

Wellness : Health : Dental

Micro Trends

Click and Connect

With 40% of global shoppers now preferring to purchase clothing and footwear online, brands are exploring new ways to push the buying power of th...

Retail : Apparel : Fashion

Micro Trends

Stripped-back Hospitality

Luxury hotels are paring back superfluous services and features in the hope of offering a more streamlined experience.

Luxury : Hospitality : Travel

Micro Trends

Reclaiming Braids

Young black women coming of age are turning away from chemical relaxers and celebrating their identity and heritage through braiding, a hai...

Beauty : Youth : Hair

Micro Trends

Connected Kitchens

Kitchen appliance manufacturers are using voice assistants, recipe integration and computer vision to turn the kitchen into a hub of connectivity.

Technology : Food : Cooking

Micro Trends

Fresh Frozen

With the rise of plant-based eating, new brands are rethinking frozen food to appeal to more health-conscious consumers.

Food : Convenience : Packaging

Micro Trends

Digital Fit

With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...

Fashion : Retail : Digital

Micro Trends

Multisensory Beauty

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

Beauty : Technology : Haircare

Micro Trends

Liberal Leisure Havens

As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality ventures with ...

Hospitality : Travel : Politics

Micro Trends

AI Advisors

Tired of nutritional tracking apps that collate data but fail to provide valuable, bespoke insight, consumers are turning to food advisors driven b...

Wellness : Digital : Technology