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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Micro Trends
Countering Counterfeits
As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are looking to digital tools and technology in...
Fashion
:
Apparel
:
Technology
Micro Trends
Immersive Interfaces
New phygital interfaces are reshaping branded spaces and our personal environments.
Technology
:
Design
:
Retail
Micro Trends
Beyond Product Placement
From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.
Branding
:
Fashion
:
Media
Micro Trends
Healthy Baby Bites
The baby food aisle now reflects wider eating shifts towards healthy options.
Food
:
Wellness
:
Baby Food
Design Directions
Femininity Rebranded
Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to com...
Branding
:
Packaging
:
Design
Micro Trends
Chat Fiction
Our smartphone addiction is informing a new way of reading.
Digital
:
Youth
:
Media
Micro Trends
Sustainable Spending
New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more ethically viable options.
Finance
:
Retail
:
Sustainability
Micro Trends
Automated Commerce
In the age of convenience, Automated Commerce is re-inventing grocery shopping.
Food
:
Retail
:
Technology
Micro Trends
Downtime On Demand
As people spend more time in transit, there is a growing need for on-demand spaces in cities that enable workers to rest and re-energise.
Hospitality
:
Workplace
:
Travel
Micro Trends
Adulting Ads
Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...
Advertising
:
Luxury
:
Millennials
Micro Trends
Smartphone Therapies
Why consumers are swapping synthetic drugs for smartphone-based treatments.
Health
:
Digital
:
Wellness
Design Directions
Implicit Inclusivity
Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements, with mini...
Technology
:
Design
:
Fashion
Micro Trends
Serene Hospitality
Silence is emerging as a new signifier of luxury in high-end hospitality.
Hospitality
:
Luxury
:
Travel
Micro Trends
Terroir Spirits
As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.
Drinks
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Spirits
:
Alcohol
Micro Trends
Virtual Sanctuaries
The growth of the wellness industry can probably be linked to our increasingly digital lives. But while many of us feel that our wellbeing depends ...
Virtual Sancturies
:
Digital Wellness
:
Wellness
Micro Trends
Safety in Sound
From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...
Auto
:
Product Design
:
Technology
Micro Trends
Conscious Aftercare
In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are educating their customers on the benef...
Sustainability
:
Luxury
:
Fashion
Micro Trends
Upstream Eating
Fuelled by the backlash against clean eating, digitally adept consumers are turning to reputable, medically assured sources to help them make more ...
Food
:
Wellness
:
Healthcare
Micro Trends
At-home Analysis
Beauty brands are looking beyond tools that provide a one-off diagnosis to those that offer ongoing analysis.
At-home Analysis
:
Beauty
:
Tech
Micro Trends
Self-care Spaces
New community and co-working spaces are emerging that provide a nuanced approach to self-care.
Wellness
:
Workplace
:
Community
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