Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Modern Male Medicare

New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.

Health : Wellness : New Masculinity

Micro Trends

Grocery AI-sles

With 44% of jobs in the UK retail sector expected to be at risk of automation by the early 2030s, according to PwC, grocery brands are increasingly...

Retail : Digital : Technology

Micro Trends

Augmented Retail

As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the tec...

Retail : Digital : Fashion

Micro Trends

Crypto-affluence

The rise of cryptocurrencies is making luxury more accessible by creating new models of purchasing and investing in high-value items.

Luxury : Finance : Blockchain

Micro Trends

Luxury Cars On Demand

High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond traditional forms o...

Automotive : Luxury : Digital

Micro Trends

Brandlords

As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering branded homes...

Luxury : Hospitality : Architecture

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Micro Trends

Space-age Materials

Although the idea of space travel has long influenced fashion, a new wave of designers is looking beyond our planet as a way of solving problems cl...

Fashion : Retail : Technology

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...

Fashion : Digital : Retail

Micro Trends

Activism Dining

Food is now being used not only as a way to understand other cultures, but as a form of resistance against a backdrop of political unrest.

Food : Drinks : Activism

Micro Trends

The Make-up Movement

In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.

Beauty : Youth : Makeup

Micro Trends

Rethinking Bodycare

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting the benefit...

Beauty : Branding : Packaging

Micro Trends

Sleep Easy Travel

There is a new focus on sleep in the travel market as consumers look to avoid stress, fatigue and jet lag.

Travel : Hospitality : Luxury

Micro Trends

Inclusive Fitness

New fitness influencers and gyms are showing how being fit and healthy doesn’t have to be the preserve of affluent white people.

Fitness : Wellness : Health

Micro Trends

Intuitive Pleasure

Women-founded sex technology companies are ushering in a new era that features a much more considered and nuanced approach to a woman’s sexuality a...

Wellness : Health : Female

Micro Trends

Modern Fertility

With infertility a growing problem, consumers are increasingly turning to smartphone apps and devices for advice and to track their health.

Health : Wellness : Infertility

Micro Trends

Accessible Premium

From taking the idea of the dollar store online to the rejection of big brands, retailers are exploring how they can democratise quality and bring...

Retail : Digital : The American Middle

Micro Trends

Crypto-loyalty

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, w...

Retail : Digital : Finance

Micro Trends

Micro-retail

With convenience a key priority for consumers, brands are exploring the potential of dynamic selling spaces in non-traditional locations.

Retail : Digital : Technology

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...

Workplace : Branding : Culture