Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Intuitive Pleasure

Women-founded sex technology companies are ushering in a new era that features a much more considered and nuanced approach to a woman’s sexuality a...

Wellness : Health : Female

Micro Trends

Modern Fertility

With infertility a growing problem, consumers are increasingly turning to smartphone apps and devices for advice and to track their health.

Health : Wellness : Infertility

Micro Trends

Accessible Premium

From taking the idea of the dollar store online to the rejection of big brands, retailers are exploring how they can democratise quality and bring...

Retail : Digital : The American Middle

Micro Trends

Crypto-loyalty

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, w...

Retail : Digital : Finance

Micro Trends

Micro-retail

With convenience a key priority for consumers, brands are exploring the potential of dynamic selling spaces in non-traditional locations.

Retail : Digital : Technology

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...

Workplace : Branding : Culture

Macro Trends

Consumer 2020

In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...

Youth : Purpose : Belonging

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...

Experience : Experience 2020 : Tech

Micro Trends

Elite Athletes

New elite training camps are catering for aspiring amateur athletes who want to invest in self-improvement to an Olympic level.

Luxury : Travel : Wellness

Micro Trends

Experience-collectors

Luxury travel experiences are becoming the new collectors’ items – and the less accessible they are the more aspirational they are for luxurians.

Luxury : Travel : Hospitality

Micro Trends

Digital Store Fronts

The future of online shopping is being shaped by visual-first digital experiences.

Retail : Youth : Digital

Micro Trends

Safe Spaces

Generation Z are creating safe spaces out of a frustration at a lack of representation of women, people of colour and LGBTQ+ people.

Youth : Identity : Belonging

Design Directions

Future Foodscapes

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...

Food And Drink : Packaging : Hospitality

Micro Trends

No-bar bars

While the branded back bar will never fully disappear, recent openings are experimenting with interiors that put less focus on the bottles, and mor...

Drink : Alcohol : Bars

Micro Trends

Anti-intuitive Cooking

New packaged food products and at-home appliances are making it easier to cook gourmet food at home.

Food : Technology : Convenience

Micro Trends

Pollution Apparel

Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and offer alterna...

Fashion : Apparel : Sustainability

Micro Trends

Countering Counterfeits

As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are looking to digital tools and technology in...

Fashion : Apparel : Technology

Micro Trends

Immersive Interfaces

New phygital interfaces are reshaping branded spaces and our personal environments.

Technology : Design : Retail

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

Branding : Fashion : Media

Micro Trends

Healthy Baby Bites

The baby food aisle now reflects wider eating shifts towards healthy options.

Food : Wellness : Baby Food