Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Smartphone Therapies

Why consumers are swapping synthetic drugs for smartphone-based treatments.

Health : Digital : Wellness

Design Directions

Implicit Inclusivity

Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements, with mini...

Technology : Design : Fashion

Micro Trends

Serene Hospitality

Silence is emerging as a new signifier of luxury in high-end hospitality.

Hospitality : Luxury : Travel

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.

Drinks : Spirits : Alcohol

Micro Trends

Virtual Sanctuaries

The growth of the wellness industry can probably be linked to our increasingly digital lives. But while many of us feel that our wellbeing depends ...

Virtual Sancturies : Digital Wellness : Wellness

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...

Auto : Product Design : Technology

Micro Trends

Conscious Aftercare

In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are educating their customers on the benef...

Sustainability : Luxury : Fashion

Micro Trends

Upstream Eating

Fuelled by the backlash against clean eating, digitally adept consumers are turning to reputable, medically assured sources to help them make more ...

Food : Wellness : Healthcare

Micro Trends

At-home Analysis

Beauty brands are looking beyond tools that provide a one-off diagnosis to those that offer ongoing analysis.

At-home Analysis : Beauty : Tech

Micro Trends

Self-care Spaces

New community and co-working spaces are emerging that provide a nuanced approach to self-care.

Wellness : Workplace : Community

Macro Trends

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behi...

Culture : Advertising : Retail

Micro Trends

Virtual Reality Arcades

The key to virtual reality’s success may lie in the renaissance of the video game arcade.

Technology : Media : Design

Design Directions

Johanna Lundberg and Nate van der Ende: Interactive Design

The graphic designer and web developer create exploratory interactive experiences that abandon conventional website functions and formats.

Digital : Design : Technolgy

Micro Trends

The Vagina Reconsidered

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.

Beauty : Wellness : Branding

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...

Advertising : Marketing : Branding

Micro Trends

Honest Products

In today’s beauty landscape, where consumers can Google the benefits of any ingredient in seconds, a new hyper-educated shopper is emerging.

Beauty : Skincare : Cosmetics

Design Directions

Milan Salone 2017: Design Directions

At this year’s Salone Internazionale del Mobile, designers unashamedly celebrated low-value materials and interpreted shifting energy fields by cr...

Milan Salone 2017 : Marni : EDHV

Micro Trends

Veritas Media

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media content they can trust.

Civic Brands : Media : Fake News

Micro Trends

Friend Bots

Brands are combining artificial intelligence with anthropomorphic design to create robots that offer friendship on demand.

Neo-Kinship : Kuri : Gatebox

Micro Trends

Courtship Crisis

As online dating becomes the norm, consumers are looking for services to augment their failing courtship skills.

Tinder : Neo-Kinship : Social Anxiety

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