Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Civic Placemakers

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of publi...

Design Directions

New Consciousness

Responsibility is being rebranded. As businesses apply long-term thinking, a vibrant visual landscape is emerging that inspires action and optimism.

Sustainability : Long Term Thinking : Visual Communication

Micro Trends

Work Zones

Concentration is the new concern for designers of open-plan offices, as playful features and vibrant décor are vetoed in favour of modest int...

Workplace Futures : Focus : Co-working

Micro Trends

Brand Parents

Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.

Parenting : Snoo : Future Family

Micro Trends

Post-ownership Products

Brands are responding to the continued growth of collaborative consumption by designing products that appeal to multiple temporary users rather tha...

Civic Brands : Collaborative Consumption : MINI

Micro Trends

Affirmative Fractions

Brands are using price segmentation to make high-quality products and services available at a fair price.

Civic Brands : The Just Nots : Retail

Design Directions

Grey London

Grey London has embarked on a major rebranding to honour its founders and promote diversity.

Grey London : Brexit : Inclusivity

Design Directions

Sideways Dictionary

Sideways Dictionary is a new dictionary that simplifies digital jargon.

Google : The Dislocated World : Technology

Micro Trends

Sleep Eats

Sleep is the new frontier in wellness, and brands are developing new foods, drinks and supplements that calm the mind, aid sleep and restore c...

Functional Foods : Sleep : Wellness

Design Directions

Grow Up

Mercedes-Benz’s largest marketing campaign to date explores the complexities of being a young adult.

Mercedes-Benz : Neo-kinship : Adulting

Micro Trends

Telepresence Tech

The Skype generation is coming of age as people across the world connect via telepresence technology.

Technology : Neo-Kinship : Family

Design Directions

Autumn/Winter 2017 Fashion Week: Part 2

In the second part of our autumn/winter 2017 design directions report, LS:N Global examines the changing notions of femininity and the continuing f...

The Dislocated World : Prada : AW 17

Design Directions

The Modist

The Modist is a new online destination for luxury modest wear.

Modest Wear : Luxury : E-Commerce

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.

Attention Economy : Workplace : Advertising

Macro Trends

Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the househol...

Neo-kinship : Artificial Intelligence : Family

Micro Trends

Intelligent Gaming

Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.

Gaming : Ubisoft : Video Games

Design Directions

Halo

In an industry first, start-up coffee brand Halo offers consumers a premium-quality product in a sustainable package with its biodegradable capsule.

Halo : Coffee : Sustainability

Design Directions

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...

Autumn Winter 2017 : MM6 Maison Margiela : Subversive Luxury

Micro Trends

Fast Fabrication

A burgeoning revolution in robotics is enabling apparel and footwear brands to adopt automated manufacturing systems that have proven difficult to ...

Adidas : Automation : Workplace Futures