Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

Delete

Interactive exhibition Delete asked children to consider the boundary between the digital and physical worlds.

DELETE : The Sharded Self : Awakening Tech

Design Directions

Raw Movement

Inspired by human movement and touch, wellness interiors and packaging designers are embracing a raw aesthetic, experimenting with primitive shap...

Human Movement : Blok London : Boutique Fitness

Micro Trends

Well Hotels

Luxury hotels are going above and beyond the usual spa and gym to offer a new spin on wellness.

Wellness : Travel : Hospitality

Design Directions

Did you mean MailChimp?

In its first major campaign, email marketing service MailChimp is leading by example.

MailChimp : Droga5 : Omnichannel

Design Directions

Leta Sobierajski: Art direction

Art director Leta Sobierajski uses the body as an abstract and inanimate prop to create surprising and subversive scenography.

Leta Sobierajski : RUH : Art Direction

Design Directions

SFF 2017: Design Directions

Designers at this year’s show presented highly emotive objects and interiors that featured tactile finishes, block-colour spaces and architectural ...

Stockholm Furniture Fair 2017 : Interior Design : Painterly Primitive

Micro Trends

Post-family Marketing

Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.

Marriage : Future Family : IKEA

Design Directions

MK2VR

Virtual reality is transformed into a social experience in Parisian cinema chain MK2’s new space.

MK2VR : VR : BNP Paribas

Micro Trends

Psychoactive Scents

Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer.

Fragrance : Optimised Self : Mood Retail

Design Directions

Ripple

A wearable support network for people living far away from friends and family.

Ripple : New Bricolage Living : Parenting

Design Directions

Fluid Capital

The move towards a cashless society is inspiring a new visual language around financial values, transactions and the appearance of money.

Finance : Cashless Futures : Snask

Micro Trends

Tonic & Tonic

Tonic water has evolved from an afterthought to an essential part of a mixed drink, as challenger brands create products with more nuances in...

Party-totallers : Alco-Health : Premium Tonic

Design Directions

Dotdot

Brand consultancy Wolff Olins has created a visual identity for ZigBee Alliance’s Dotdot, a universal language for Internet of Things devices.

Wolff Olins : Branding : The Internet Of Things

Micro Trends

Listening clubs

Listening clubs offer new spaces for consumers who want a meditative, considered approach to music appreciation.

Music : Streaming : Retail

Design Directions

Filter Space

The new Dr Jart+ flagship store in Seoul offers customers a refuge from the worst of the city’s pollution.

Dr.Jart+ : Seoul : South Korean Beauty

Design Directions

Lucy Hardcastle: Creative Direction

Creative director Lucy Hardcastle uses a cross-disciplinary approach to achieve a hyper-real aesthetic that blurs the boundaries between the physic...

Lucy Hardcastle : Motion Graphics : Revelation Brands

Micro Trends

In-situ Showrooms

Home-tail has matured. The stuffy showroom has evolved from a curated living space to a space where consumers can test the full functionality of p...

Home-tail : Retail Experience : Showroom

Design Directions

Do You Believe In More?

Musician, artist and dancer FKA Twigs took creative control of Nike’s latest campaign, which challenges preconceptions about sport and art.

FKA Twigs : Athleisure : Nike Women

Design Directions

Sci-rides

Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...

Automotive : Maxime Guyon : The E-motional Economy

Micro Trends

Active Recovery

Brands are encouraging consumers to reset, restore and rejuvenate.

Active Recovery : Precovery : Snapbac

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