Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Design Directions

Noto

The Noto Project is a collaboration between Google and Monotype that combines 800 languages in one type family.

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...

The Dislocated World : Turbulent Teens : Backlash Culture

Micro Trends

Surprise Destinations

Luxury travel consumers are tired of choice and instead are looking for experiences that surprise.

Luxury Travel : Concierge : Revalation Brands

Design Directions

The 67% Project

The 67% Project saw Refinery29 adjust their art direction to accurately represent US women's body shapes for one week.

Refinery29 : Body Positive : Real Talk

Design Directions

London Design Festival 2016: Design Directions

Designers at this year’s London Design Festival used imaginative and multisensory storytelling techniques to examine food design as a narrative too...

London Design Festival 2016 : Studio Swine : Eat Taipei

Micro Trends

Band Brands

Once band merchandise was the preserve of kids who like heavy metal, but now it has become a booming industry that has expanded well beyond its roo...

Merchandise : Fashion : Anti-Authenticity

Design Directions

PANDA

PANDA is a fictional platform that would help sharing economy workers push back against their ‘employers’.

OMA : The Sharing Economy : Airbnb

Micro Trends

Anti-choice Architecture

Turned off by the model of mass-consumption, a new wave of luxury brands are removing excessive choice from the buying process in favour of a more ...

Stuffocation : Anti-Choice : Minimalism

Design Directions

Forests

Forests is a series of temporary installations that challenge our perception of public spaces and translate the ideas of the sharing economy into t...

MINI Living : Placemaking Futures : London Design Festival

Design Directions

Beast & Burden: Food Styling

Cross-disciplinary studio Beast & Burden challenges conventional perceptions of food through sculpture, photography and moving images. Its playful...

Beast And Burden : Sensory Assault : Food Styling

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.

Immortal Brand : Luxury : Education

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...

Beauty : The E-motional Economy : Branding

Design Directions

#TOMMYNOW

Tommy Hilfiger's latest fashion event ditched runway convention to create a carnival of couture.

Destination Retail : New York Fashion Week : Tommy Hilfiger

Micro Trends

Culinary Diplomacy

Welcome to a new wave of Culinary Diplomacy, where food is used to forge closer relationships with consumers.

Chefs-in-residence : The E-motional Economy : In Situ

Design Directions

Oddsson

Oddsson is a new hospitality proposal in Reykjavik that takes the best of hotel service and combines it with the convivial atmosphere of a hostel.

Hostel : Hotel : Reykjavik

Micro Trends

Seeing Sound

Podcasts are adapting to a visual-first culture.

Podcasts : Transmedia Futures : Audio

Design Directions

Small World

The Small World pop-up restaurant by m ss ng p eces for Google was designed to appeal to culinary adventurers.

Google : Real-time Translation : Augmented Reality

Micro Trends

Pro-formance Training

Performance technology is growing up.

Wearable Tech : Self Quants : The Optimised Self

Design Directions

Neuro

Clement Balavoine's digital fashion brand shows how video game technology could transform the industry.

Neuro : Fashion Industry : Augmented Reality

Design Directions

Neo-nutrition

Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and instead embracing a more clinical, synthetic-loo...

Food Packaging : Anti-Authenticity Marketing : GMO

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