Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

The Frequency Effect

A new transmedia book concept offers readers the chance to blur the boundaries between fact and fiction.

Design Directions

Foolscap Studio: Interior Design

With a multidisciplinary team comprising industrial designers, strategists, architects and interior designers, projects by Foolscap Studio are root...

Foolscap Studio : Multidisciplinary : Architecture

Micro Trends

Uptown Downtown

Department store retailers are looking to attract younger audiences by moving location and collaborating with unexpected partners.

Department Stores : Physical Retail : Anti-luxurians

Design Directions

Tinybop: Interactive Design

Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...

Tinybop : Gen I : Gaming

Micro Trends

Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

Storytelling : Parenting : Virtual Reality

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...

Faction Marketing : Netstalgia : Novembre

Design Directions

Rent the Runway

Rent the Runway's new flagship store in New York aims to combine technology-enabled efficiency with a luxury shopping experience.

Rent The Runway : Streamlined Shopping : Flagship Store

Micro Trends

Made in China

In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.

Third Culture Kids : Made In China : Mindset

Design Directions

WAH Nails

In the heart of Soho, WAH London offers a glimpse of the nail salon of the future.

WAH Nails : Sharmadean Reid : Beauty

Micro Trends

Streamlined Shopping

Despite the speed and ease of online shopping, consumers are unwilling to completely relinquish physical stores.

Retail Experience : Online Shopping : Endless Aisles

Design Directions

Snapbac

Sports brand Snapbac has created a Precovery clothing category designed for those who wish to pursue professional levels of fitness.

Snapbac : The Optimised Self : Precovery

Micro Trends

Waterless Beauty

As demand for water continues to outstrip supply, beauty brands are developing waterless formulas to alleviate consumers’ concerns about the enviro...

Sustainability : Waterless : Water-free

Design Directions

Snapbots

Snap Inc has launched a series of pop-up phygital vending machines to promote its first physical product.

Snapchat : Revelation Brands : Geo Quests

Design Directions

More and More: 3D Motion Design

With a rendered and hyper-real aesthetic, motion design studio More and More uses digital tools to explore the sensory value of computer-generated ...

More And More : Visual ASMR : 3D Motion Design

Design Directions

Wireframe Architecture

Alongside the typical tropes of luxury interior design emerges a new, nonchalant aesthetic. Geo-lux finishes are replaced with brightly coloured la...

Interior Design : Luxury Retail : Storey Studio

Micro Trends

Post-pharmacy brands

New supplement brands are reconsidering everything from branding to transparency, and whether being stocked in pharmacies is necessary.

Vitamins : Soft Aid : Wellness

Design Directions

The Fifth Sense

The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.

Chanel : Dislocated World : Feminism

Micro Trends

Untrade Shows

It began with bloggers at fashion week. Once accessible only to buyers and media, trade shows and industry events are becoming more consumer-facing.

Trade Shows : B2B : Direct To Consumer

Design Directions

BRIGHT BMBR

The BRIGHT BMBR is a jacket that has both a physical and digital identity.

Rochambeau : Avery Dennison : EVRYTHNG

Design Directions

Ada Sokól: Digital Image-making

Digital artist Ada Sokół deconstructs the visual codes of luxury to reveal seductive aesthetic treatments.

Luxury Aesthetic : Digital Design : Neuromarketing