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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Micro Trends
Airbnb Backlash
The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.
Airbnb
:
The Sharing Economy
:
Hospitality
Design Directions
Samara
Airbnb’s new design studio will draw on the company’s experiences to develop new services for connection, commerce and social change.
House Vision 2016
:
Airbnb
:
Community
Design Directions
Aaron Tilley: Still Life Photography
With a distinctly minimal yet dramatic style, photographer Aaron Tilley uses food as an abstract still life medium to create scenes that engage and...
Food Photography
:
Visual ASMR
:
The Gourmand
Macro Trends
The Learning Economy
Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators
:
Lifelong Learning
:
Immortal Brand
Micro Trends
Highly Sensitive
For consumers, skin sensitivity is the new anti-ageing.
Sensitive Skin
:
Pollution
:
Skincare
Design Directions
Everytable
At Everytable, everyone can afford to eat well.
Everytable
:
Los Angeles
:
Take Away
Design Directions
Material Mischief
Designers are translating the aesthetic language of desire and seduction into playful objects and spaces. Indulgent materials and bodily forms offe...
Visual Merchandising
:
Art Direction
:
Skin-sensual
Micro Trends
Motherhood Bites
New restaurants, food events and delivery services are feeding parents and their children while respecting their individual identities.
Motherhood
:
Parenting
:
Restaurants
Design Directions
Biocol Labs
Big pharma doesn’t have to mean bad pharma, according to Biocol Labs, a healthcare laboratory that develops all-natural nutraceuticals.
Biocol Labs
:
Studio AH-HA
:
Supplements
Design Directions
Studio AH-HA: Branding
Lisbon-based graphic design Studio AH-HA creates new visual codes for clients across multiple lifestyle sectors. Avoiding ephemeral trends ...
Studio AH-HA
:
Tetra
:
Anti-Authenticity
Micro Trends
Gateway Garments
Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
Connected
:
Smart Fabric
:
Big Data
Design Directions
Urby Staten Island
Urby Staten Island is a new rent-only residential development with experience and community at its heart.
Urby Staten Island
:
Architecture
:
Apartments
Design Directions
Virtual Baroque
Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised charact...
Luxury
:
CGI
:
Digital Aesthetic
Micro Trends
Neutral Beauty
The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.
Neutral Culture
:
Fragrance
:
Makeup
Design Directions
Sonos 101G
The new Sonos flagship store challenges retail conventions by encouraging consumers to kick back and relax.
Sonos
:
Flagship
:
Retail
Micro Trends
Sort by Serendipity
Brands are creating new sorting systems that foster discovery over obvious organisation.
Revelation Brands
:
Visual Merchandising
:
Serendipity
Design Directions
Shakespeare ReFASHIONed
A multisensory campaign by Selfridges weaves the works of Shakespeare into the fabric of contemporary design and culture.
Selfridges
:
Explorium Retail
:
Shakespeare ReFASHIONed
Design Directions
Archiproba: Interior Architecture
Interior design practice Archiproba focuses on the sentimental aspect of spaces to highlight the emotional value of architecture. ‘I valu...
Interior Architecture
:
Beauty Spaces
:
Minimal
Micro Trends
Gastronomy Fetish
Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...
Culinary Culture
:
Sensory
:
ASMR
Design Directions
Black Rock
Every element of Black Rock is geared towards making the complexity of flavour and the breadth of variety in whisky more understandable to the unin...
Black Rock
:
Whiskey
:
Bars
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