Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Digital Citizens

At a time of great political turmoil, new digital tools are changing the nature of citizenship.

Design Directions

Lynk & Co

Lynk & Co is a new car brand that puts digital connectivity and sharing at the heart of its design.

Lynk & Co : Volvo : Auto

Design Directions

Dutch Design Week 2016: Design Directions

At this year’s event, bold aesthetic treatments weredictated by challenging visions of the future, from technological utopias to alternativerealities.

Dutch Design Week 2016

Micro Trends

Hard Pop

As craft beer flavour profiles veer towards bitter and consumers seek healthier alcohol options, alcoholic soda drinks and fizzy waters are on the ...

Alcohol : Alco-health : Water

Design Directions

RUH Collective

RŪH Collective is introducing fashion-forward clothing for women who want to cover up.

Hijabistas : Modesty : RUH Collective

Design Directions

Spring/summer 2017 Fashion Week: Part 2

In the second part of our fashion week coverage, LS:N Global examines the continuing influence of Athleisure on many designers, as well as more exp...

Fashion Week : Chanel : Digital Luxury

Micro Trends

Health-conscious Kids

As society becomes more health-conscious, wellness is trickling down to the youngest generation.

WellJelly : China Drewitt : Fitness Trackers

Design Directions

Ichiran Brooklyn

Ichiran is bringing its unique brand of ramen and service to the US.

Ramen : Solo Dining : New Bricolage Living

Design Directions

Spring/summer 2017 Fashion Week: Part 1

Messages of female empowerment and irreverent DIY embellishments were among the themes and treatments presented by designers this season. LS:N Glob...

Fashion Week : Feminism : Gucci

Micro Trends

Beyond the Label

Food and drink brands and retailers are fighting the lack of clarity in the industry by offering more information than that normally provided on fo...

Transparency : Target : Labels

Design Directions

Noto

The Noto Project is a collaboration between Google and Monotype that combines 800 languages in one type family.

New Bricolage Living : Google : Typography

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...

The Dislocated World : Turbulent Teens : Backlash Culture

Micro Trends

Surprise Destinations

Luxury travel consumers are tired of choice and instead are looking for experiences that surprise.

Luxury Travel : Concierge : Revalation Brands

Design Directions

The 67% Project

The 67% Project saw Refinery29 adjust their art direction to accurately represent US women's body shapes for one week.

Refinery29 : Body Positive : Real Talk

Design Directions

London Design Festival 2016: Design Directions

Designers at this year’s London Design Festival used imaginative and multisensory storytelling techniques to examine food design as a narrative too...

London Design Festival 2016 : Studio Swine : Eat Taipei

Micro Trends

Band Brands

Once band merchandise was the preserve of kids who like heavy metal, but now it has become a booming industry that has expanded well beyond its roo...

Merchandise : Fashion : Anti-Authenticity

Design Directions

PANDA

PANDA is a fictional platform that would help sharing economy workers push back against their ‘employers’.

OMA : The Sharing Economy : Airbnb

Micro Trends

Anti-choice Architecture

Turned off by the model of mass-consumption, a new wave of luxury brands are removing excessive choice from the buying process in favour of a more ...

Stuffocation : Anti-Choice : Minimalism

Design Directions

Forests

Forests is a series of temporary installations that challenge our perception of public spaces and translate the ideas of the sharing economy into t...

MINI Living : Placemaking Futures : London Design Festival

Design Directions

Beast & Burden: Food Styling

Cross-disciplinary studio Beast & Burden challenges conventional perceptions of food through sculpture, photography and moving images. Its playful...

Beast And Burden : Sensory Assault : Food Styling