Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...

Beauty : The E-motional Economy : Branding

Design Directions

#TOMMYNOW

Tommy Hilfiger's latest fashion event ditched runway convention to create a carnival of couture.

Destination Retail : New York Fashion Week : Tommy Hilfiger

Micro Trends

Culinary Diplomacy

Welcome to a new wave of Culinary Diplomacy, where food is used to forge closer relationships with consumers.

Chefs-in-residence : The E-motional Economy : In Situ

Design Directions

Oddsson

Oddsson is a new hospitality proposal in Reykjavik that takes the best of hotel service and combines it with the convivial atmosphere of a hostel.

Hostel : Hotel : Reykjavik

Micro Trends

Seeing Sound

Podcasts are adapting to a visual-first culture.

Podcasts : Transmedia Futures : Audio

Design Directions

Small World

The Small World pop-up restaurant by m ss ng p eces for Google was designed to appeal to culinary adventurers.

Google : Real-time Translation : Augmented Reality

Micro Trends

Pro-formance Training

Performance technology is growing up.

Wearable Tech : Self Quants : The Optimised Self

Design Directions

Neuro

Clement Balavoine's digital fashion brand shows how video game technology could transform the industry.

Neuro : Fashion Industry : Augmented Reality

Design Directions

Neo-nutrition

Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and instead embracing a more clinical, synthetic-loo...

Food Packaging : Anti-Authenticity Marketing : GMO

Micro Trends

Airbnb Backlash

The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.

Airbnb : The Sharing Economy : Hospitality

Design Directions

Samara

Airbnb’s new design studio will draw on the company’s experiences to develop new services for connection, commerce and social change.

House Vision 2016 : Airbnb : Community

Design Directions

Aaron Tilley: Still Life Photography

With a distinctly minimal yet dramatic style, photographer Aaron Tilley uses food as an abstract still life medium to create scenes that engage and...

Food Photography : Visual ASMR : The Gourmand

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...

Brand Educators : Lifelong Learning : Immortal Brand

Micro Trends

Highly Sensitive

For consumers, skin sensitivity is the new anti-ageing.

Sensitive Skin : Pollution : Skincare

Design Directions

Everytable

At Everytable, everyone can afford to eat well.

Everytable : Los Angeles : Take Away

Design Directions

Material Mischief

Designers are translating the aesthetic language of desire and seduction into playful objects and spaces. Indulgent materials and bodily forms offe...

Visual Merchandising : Art Direction : Skin-sensual

Micro Trends

Motherhood Bites

New restaurants, food events and delivery services are feeding parents and their children while respecting their individual identities.

Motherhood : Parenting : Restaurants

Design Directions

Biocol Labs

Big pharma doesn’t have to mean bad pharma, according to Biocol Labs, a healthcare laboratory that develops all-natural nutraceuticals.

Biocol Labs : Studio AH-HA : Supplements

Design Directions

Studio AH-HA: Branding

Lisbon-based graphic design Studio AH-HA creates new visual codes for clients across multiple lifestyle sectors. Avoiding ephemeral trends ...

Studio AH-HA : Tetra : Anti-Authenticity

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