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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Design Directions
Info-morphing
Infographic designers are drawing on biomorphic forms to create a more seamless and intuitive understanding of hard information through shape, colo...
Digital Footprint
:
Organic
:
Infographics
Micro Trends
Generation D Recruitment
Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment
:
Gen Viz
:
Workplace Futures
Design Directions
Watermelon Sugar
Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.
Online Identity
:
Algorithms
:
The Sharded Self
Design Directions
Mathery Studio: Multidisciplinary design
Design studio Mathery is renowned for its playful creative work that elevates everyday materials.
Mathery
:
Multi-disciplinary
:
Photography
Micro Trends
Arcane Skincare
In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...
Spirituality
:
Skincare
:
Shamanism
Design Directions
Mini Vision Next 100
BMW by unveiling its Mini Vision Vehicle, designed with a focus on personalisation and interior simplicity.
Mini Vision Next 100
:
Automotive
:
Personalisation
Micro Trends
Delivery-only Restaurants
Delivery-only Restaurants that use fresh ingredients and have chef credentials are offering a dinner time alternative.
Delivery
:
David Chang
:
Food Delivery
Design Directions
Graduate Fashion Week 2016: Design Directions
During Graduate Fashion Week 2016 designers presented collections that explored new aesthetics, experimental materials and unexpected textures ...
Graduate Fashion Week
:
Material Experimentation
:
Neutral Culture
Design Directions
Home Economics
The exhibition at this year’s British Pavilion presented a range of innovative solutions to address the country’s housing crisis.
Venice Architecture Biennale 2016
:
Housing
:
Finance
Micro Trends
Virtual Empathy
Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.
Virtual Reality
:
Gen Viz
:
E-motional Economy
Design Directions
Première Pièce
Google has built an escape game in which players have to apply its apps in creative ways to find clues and escape against the clock.
Google France
:
Prémiére Piece
:
Creative Phy-gital
Design Directions
Soft Aid
Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical prod...
Healthcare Futures
:
Wellness
:
Branding
Micro Trends
Fresh-batch Beauty
Beauty brands are embracing the philosophy that fresh, small-batch production methods yield quality products.
Natural Beauty
:
Organic Beauty
:
Customisation
Design Directions
Hyper-reality
Hyper-reality is a dystopian vision of the future in which augmented reality dictates the way that people interact with their surroundings.
Keiichi Matsuda
:
Hyper-reality
:
Augmented Reality
Micro Trends
Countertop Connoisseurs
Technology is enabling drinks consumers to explore their palates in the comfort of their own home.
Connoisseurship
:
Beverages
:
Somm
Design Directions
The Collective: Old Oak
The largest co-living space in the world has just opened in northwest London, offering 550 residents shared living space.
Co-living
:
The Sharing Economy
:
Urban Housing
Micro Trends
Community TV
Digital technology is enabling a new wave of start-ups to curate and build video content around communities of like-minded individuals.
Gen Viz
:
Revelation Brands
:
Mega-Systems
Design Directions
The Estée Edit
Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.
Estée Lauder
:
Sephora
:
Skincare
Design Directions
Thomas Traum: Digital Image-Making
Creative studio Thomas Traum takes digital image-making beyond single deliverables – a campaign, still image or video clip – and builds entire visu...
Poly-reality
:
Digital
:
Thomas Eberwein
Micro Trends
Social Wellness
Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.
Social Wellness
:
Social Clubs
:
Apps
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