Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.

Connected : Smart Fabric : Big Data

Design Directions

Urby Staten Island

Urby Staten Island is a new rent-only residential development with experience and community at its heart.

Urby Staten Island : Architecture : Apartments

Design Directions

Virtual Baroque

Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised charact...

Luxury : CGI : Digital Aesthetic

Micro Trends

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.

Neutral Culture : Fragrance : Makeup

Design Directions

Sonos 101G

The new Sonos flagship store challenges retail conventions by encouraging consumers to kick back and relax.

Sonos : Flagship : Retail

Micro Trends

Sort by Serendipity

Brands are creating new sorting systems that foster discovery over obvious organisation.

Revelation Brands : Visual Merchandising : Serendipity

Design Directions

Shakespeare ReFASHIONed

A multisensory campaign by Selfridges weaves the works of Shakespeare into the fabric of contemporary design and culture.

Selfridges : Explorium Retail : Shakespeare ReFASHIONed

Design Directions

Archiproba: Interior Architecture

Interior design practice Archiproba focuses on the sentimental aspect of spaces to highlight the emotional value of architecture. ‘I valu...

Interior Architecture : Beauty Spaces : Minimal

Micro Trends

Gastronomy Fetish

Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...

Culinary Culture : Sensory : ASMR

Design Directions

Black Rock

Every element of Black Rock is geared towards making the complexity of flavour and the breadth of variety in whisky more understandable to the unin...

Black Rock : Whiskey : Bars

Design Directions

Info-morphing

Infographic designers are drawing on biomorphic forms to create a more seamless and intuitive understanding of hard information through shape, colo...

Digital Footprint : Organic : Infographics

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

Recruitment : Gen Viz : Workplace Futures

Design Directions

Watermelon Sugar

Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.

Online Identity : Algorithms : The Sharded Self

Design Directions

Mathery Studio: Multidisciplinary design

Design studio Mathery is renowned for its playful creative work that elevates everyday materials.

Mathery : Multi-disciplinary : Photography

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...

Spirituality : Skincare : Shamanism

Design Directions

Mini Vision Next 100

BMW by unveiling its Mini Vision Vehicle, designed with a focus on personalisation and interior simplicity.

Mini Vision Next 100 : Automotive : Personalisation

Micro Trends

Delivery-only Restaurants

Delivery-only Restaurants that use fresh ingredients and have chef credentials are offering a dinner time alternative.

Delivery : David Chang : Food Delivery

Design Directions

Graduate Fashion Week 2016: Design Directions

During Graduate Fashion Week 2016 designers presented collections that explored new aesthetics, experimental materials and unexpected textures ...

Graduate Fashion Week : Material Experimentation : Neutral Culture

Design Directions

Home Economics

The exhibition at this year’s British Pavilion presented a range of innovative solutions to address the country’s housing crisis.

Venice Architecture Biennale 2016 : Housing : Finance

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.

Virtual Reality : Gen Viz : E-motional Economy