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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Micro Trends
AI-powered Groceries
From cost savings and circular economies to consumer behaviour forecasting, food innovators are turning to artificial intelligence to level up groc...
Retail
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Food & Drink
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Technology
Micro Trends
Generative AI Magazines
Channelling the creative power of artificial intelligence, innovators are producing entire print lifestyle magazines based solely on prompt expertise.
AI
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Technology
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AI Creativity
Micro Trends
Regenerative Luxury Jewels
Thanks to advances in materials and manufacturing, the jewellery industry is entering a new era of sustainability.
Luxury
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Sustainability
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Fashion
Micro Trends
Quiet Mode
In a world full of noise, innovative features from tech and social media companies are helping consumers who crave a new kind of quiet.
Youth
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Technology
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Society
Micro Trends
Spiritual Cosplay
Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.
Youth
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Fashion
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Society
Macro Trends
EQ-Commerce
Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...
Retail
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Technology
:
Media And Technology
Micro Trends
Video Dating Futures
As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.
Youth
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Media & Entertainment
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Technology
Micro Trends
Elastic Agencies
Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and tale...
Design
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Advertising & Branding
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Technology
Micro Trends
Latam Afrocentric Itineraries
A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.
Travel
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Hospitality
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Tourism
Micro Trends
Peripatetic Dining
Turning motion into the new palate cleanser, a wave of innovative chefs are moving guests between courses.
Restaurant
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Restaurant Concept
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Restaurant Trends
Macro Trends
Work States Futures
With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...
Workplace
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Society
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Technology
Micro Trends
Digital Display Futures
Online visual merchandising faces structural challenges as customers simultaneously seek aspirational relatability, quality and entertainment.
Visual Merchandising
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Retail
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E-commerce
Micro Trends
Danse Macabre
Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Youth
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Media & Entertainment
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Society
Micro Trends
Not Your Parents’ Car
Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.
Mobility
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Youth
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Sustainability
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Society
:
Media & Entertainment
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Youth
Micro Trends
Lunar Landers
With multiple countries now aiming for the moon, automotive companies are throwing their hat in the ring to develop new lunar transport technologies.
Mobility
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Technology
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Design
Macro Trends
Chinese Beauty Consumer Myths
Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty
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Wellness
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China
Micro Trends
Safety Fits
Merging functional gear with activism, emerging designers want to turn clothes into modern-day armour.
Fashion
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Society
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Technology
Micro Trends
Clean Medicine
We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean medicine’.
Health
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Wellness
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Medicine
Micro Trends
Topline Tableware
Younger generations are dusting off tabletop heirlooms, from crystals to silver cutlery, and driving a revival of traditional arts de la table – wi...
Luxury
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Food & Drink
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Design
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