Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

The New News

As consumers seek an alternative to the 24-hour news cycle, media outlets are racing to re-invent themselves for the next generation.

Micro Trends

Airborne Stays

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the flight and dest...

Luxury : Travel & Hospitality : Technology

Micro Trends

The Awe Economy

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.

Travel & Hospitality : Design : Architecture

Micro Trends

Tinned Tipples

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to accelerate its transition to tins.

Drink : Society : Packaging

Micro Trends

Activist OOH Advertising

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

Drink : Advertising & Branding : Sustainability

Micro Trends

Doom Dressing

Driven by a gathering mood of pessimism, a new dark, dystopian and eerie aesthetic is emerging, infused with satire and subversion.

Identity : Fashion : Climate Change

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater c...

Technology : Health & Wellness : Society

Micro Trends

Nature Stakeholders

As companies face growing criticism for climate inaction, some organisations are paving the way forward by electing nature as a legal stakeholder.

Sustainability : Nature : Faith In Nature

Micro Trends

Digital Conservation

Conservationists are using technology as a form of safeguarding through the process of digitising historical and geological specimens and artefacts.

Design : Sustainability : Technology

Macro Trends

The Paralysis Paradox

At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from science, technology and business organisation...

Society : Sustainability : Technology

Micro Trends

Automotive Accommodation

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify their product o...

Mobility : Travel & Hospitality : Luxury

Micro Trends

AI-vertisements

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...

Design : Marketing : Advertising

Macro Trends

Guilded Luxury

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...

Luxury : Travel : Hospitality

Micro Trends

Prestige Pets

As dog ownership booms and birth rates decline, fashion brands are getting involved in the lucrative luxury pet economy.

Luxury : Fashion : Society

Micro Trends

Fine Dining Redefined

A number of new restaurants are transforming fine dining, helping it to shed connotations of exclusivity through community-orientated initiatives.

Food : Drink : Luxury

Micro Trends

Chameleon Cosmetics

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to temperature, light ...

Beauty : Identity : Make-up

Micro Trends

Metaverse Architecture

Eminent architects are laying foundations in the metaverse, using the creativity offered by Web3 to create daring digital dwellings and augment eng...

Architecture : Design : Technology

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.

Retail : Transparency : Hospitality

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Youth : Sports & Leisure : Branding

Micro Trends

Gated Retail

As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.

Luxury : Retail : Fashion