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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Micro Trends
Automotive Accommodation
With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify their product o...
Mobility
:
Travel & Hospitality
:
Luxury
Micro Trends
AI-vertisements
AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...
Design
:
Marketing
:
Advertising
Macro Trends
Guilded Luxury
As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...
Luxury
:
Travel
:
Hospitality
Micro Trends
Prestige Pets
As dog ownership booms and birth rates decline, fashion brands are getting involved in the lucrative luxury pet economy.
Luxury
:
Fashion
:
Society
Micro Trends
Fine Dining Redefined
A number of new restaurants are transforming fine dining, helping it to shed connotations of exclusivity through community-orientated initiatives.
Food
:
Drink
:
Luxury
Micro Trends
Chameleon Cosmetics
As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to temperature, light ...
Beauty
:
Identity
:
Make-up
Micro Trends
Metaverse Architecture
Eminent architects are laying foundations in the metaverse, using the creativity offered by Web3 to create daring digital dwellings and augment eng...
Architecture
:
Design
:
Technology
Micro Trends
Open-door HQs
Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail
:
Transparency
:
Hospitality
Micro Trends
Sports Rebranded
Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.
Youth
:
Sports & Leisure
:
Branding
Micro Trends
Gated Retail
As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.
Luxury
:
Retail
:
Fashion
Micro Trends
Grotesque Grub
Chefs and food brands are exploring the darker side of dining with uglier takes on food and drink.
Food
:
Drink
:
Design
Micro Trends
Crypto-tels
In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to engage with ...
Hotels
:
Travel & Hospitality
:
NFTs
Micro Trends
Fractional Art Ownership
A new breed of start-up is aiming to democratise access to art ownership, allowing everyday investors to purchase fractions of high-value paintings.
Luxury
:
Art
:
Technology
Design Directions
Divergent Design
Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.
Design
:
Intersectionality
:
Health And Wellness
Macro Trends
Accredited Beauty
As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of the beauty in...
Beauty
:
Health
:
Wellness
Micro Trends
Membership Retail
A wave of apparel brands are shunning mass selling in favour of membership models, in turn reducing product waste and cultivating stronger communit...
Retail
:
Memberships
:
Loyalty
Micro Trends
Care Collectives
With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.
Society
:
Health & Wellness
:
Beauty
Micro Trends
Psychophysical Identities
A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.
Design
:
Culture
:
Branding
Micro Trends
Digitised Favelas
A symbol of economic inequality in Brazil, the favelas are becoming the focus of technology projects that aim to minimise stigma and boost opportun...
Technology
:
Brazil
:
Favelas
Micro Trends
Betterverse Bites
Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.
Food And Drink
:
Metaverse
:
Betterverse
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