Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...

Youth : Branding : Media

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.

Gaming : Finance : Technology

Micro Trends

Crypto-and-Mortar

With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical shopping spaces.

Retail : Media : NFTs

Micro Trends

Humanity Hospitality

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.

Travel : Hospitality : Hotel

Micro Trends

Confessional Clubs

Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in emotional hone...

Youth : Social Media : Society

Micro Trends

Savoury Sips

To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous flavour profiles.

Drinks : Alcohol : Food

Micro Trends

Repurposed Roadwear

Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing brand statu...

Mobility : Fashion : Sustainability

Micro Trends

Digital Fragrances

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...

Fragrance : Beauty : Technology

Micro Trends

Crowdsourced Companions

Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.

Youth : Media : Digital

Micro Trends

Decadence Hotels

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private hideaways can offer.

Travel : Hospitality : Wellness

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

Micro Trends

Provocation Platforms

A societal resilience has led people to step out of their comfort zones in favour of dissenting perspectives. Now, this search for discomfort is fi...

Social Media : Media & Entertainment : Technology

Micro Trends

Play-tail

Retailers are targeting families with interiors dedicated to children’s play and engagement that help to ease shopper pain points and foster commun...

Retail : Architecture : Design

Micro Trends

Erotic Eating

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and indulgence.

Food : Drink : Health And Wellness

Micro Trends

Pop Culture Jewels

Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and collection developm...

Luxury : Identity : Society

Macro Trends

Redemptive Diets

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and secure supply...

Food : Drink : Society

Micro Trends

Momentary Make-up

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.

Beauty : Cosmetics : Wellness

Micro Trends

Data-driven Escapes

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...

Travel : Travel And Hospitality : Technology

Micro Trends

Sideline Studios

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure developments.

Media : Media And Entertainment : Technology

Micro Trends

Flower Therapy

With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.

Health : Wellness : Beauty

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