Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Crypto-tels

In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to engage with ...

Micro Trends

Fractional Art Ownership

A new breed of start-up is aiming to democratise access to art ownership, allowing everyday investors to purchase fractions of high-value paintings.

Luxury : Art : Technology

Design Directions

Divergent Design

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.

Design : Intersectionality : Health And Wellness

Macro Trends

Accredited Beauty

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of the beauty in...

Beauty : Health : Wellness

Micro Trends

Membership Retail

A wave of apparel brands are shunning mass selling in favour of membership models, in turn reducing product waste and cultivating stronger communit...

Retail : Memberships : Loyalty

Micro Trends

Care Collectives

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

Society : Health & Wellness : Beauty

Micro Trends

Psychophysical Identities

A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.

Design : Culture : Branding

Micro Trends

Digitised Favelas

A symbol of economic inequality in Brazil, the favelas are becoming the focus of technology projects that aim to minimise stigma and boost opportun...

Technology : Brazil : Favelas

Micro Trends

Betterverse Bites

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.

Food And Drink : Metaverse : Betterverse

Micro Trends

Pet Hospitality

After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.

Pets : Hospitality : Retail

Micro Trends

Budget Bots

With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...

Finance : Technology : Retail

Micro Trends

Neo-wealth Wears

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.

Luxury : Cryptocurrency : Web3

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...

The Metaverse : Media & Technology : Society

Macro Trends

Hyperphysical Stores

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...

Retail : Bricks-and-mortar : Stores

Micro Trends

Synaesthesia Scents

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Micro Trends

Retail Therapy

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations an...

Retail : Health & Wellness : Society

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...

Society : Retail : Workplace

Micro Trends

Re-engineering Indulgence

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing flavour and pl...

Food : Drink : Technology

Micro Trends

Social Learning Networks

The edtech industry in Latin America is evolving away from academic structures to align with modern students’ preferred UX interfaces: their social...

Youth : Education : Technology