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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Micro Trends
Alco pop-ups
Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the experiential boom.
Retail
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Drink
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Alcohol
Macro Trends
Five States of Luxury 2021
A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury
:
Travel
:
Hospitality
Micro Trends
Eco-motional Fashion
As climate anxieties abound, a new wave of change-makers are paving the way for a more positive, human-centric approach to sustainable and ethical ...
Fashion
:
Sustainability
:
Sustainability Futures
Micro Trends
Curator Kids
As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...
Youth
:
Media
:
Alternet Economies
Micro Trends
Climate Newsrooms
Global news organisations are launching dedicated climate crisis verticals, as the media recognises its role in being part of positive environmenta...
Media
:
Society
:
Climate Crisis
Micro Trends
Expat Experiences
As people swap short-term holidays for long-term relocations, travel brands are shifting their focus from tourists to an upcoming influx of expats.
Travel
:
Hospitality
:
Workplace
Micro Trends
Crypto-cliques
Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.
Media
:
Technology
:
Social Media
Micro Trends
Bio-based Activewear
Performance apparel and exercise accessories are going plant-based as the need for sustainable, non-toxic alternatives to synthetic materials becom...
Athleisure
:
Sustainability
:
Material Innovation
Micro Trends
Contemplative Stores
Taking cues from places of tranquillity and contemplation, retailers around the world are altering interiors to re-introduce shoppers to bricks-an...
Retail
:
Health & Wellness
:
Covid-19
Micro Trends
Sportive Affluents
With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for younger audi...
Luxury
:
Sport & Leisure
:
Wellness
Micro Trends
Alternative Vintners
Next-generation winemakers are experimenting with low- and no-alcohol innovations, creating flavourful fusions that hint at wine’s post-category fu...
Wine
:
Health
:
Sober-curious
Micro Trends
Coterie Consumerism
As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping experience social ag...
Fashion
:
Retail
:
Youth
Micro Trends
Wanderlust Beauty
With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.
Travel
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Beauty
:
Marketing
Micro Trends
Barter Brands
Inter-Covid, bartering is gathering pace, giving retail brands a chance to explore systems where customers trade items for access to their goods or...
Retail
:
Society
:
Payments
Macro Trends
Synchronised Care
Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.
Beauty
:
Health
:
Wellness
Design Directions
Unrefined Intimacy
The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...
Design
:
Health And Wellness
:
Advertising & Branding
Micro Trends
Anti-aspirational Beauty
For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...
Beauty
:
Marketing
:
Branding
Micro Trends
New Sportswomen Media
With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women athletes.
Health And Wellness
:
Sports
:
Women's Health
Micro Trends
Criteria Retail
From groceries to homeware, retail brands are communicating their social and eco-values to customers by setting strict criteria for products they s...
Retail
:
Society
:
Sustainability
Micro Trends
Fashion Meta-networks
Breaking away from oversaturated social media platforms, fashion communities are finding connection and inspiration in alternative online spaces.
Fashion
:
Technology
:
Metaverse
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