Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
For brands, Pride must be a long-term strategy

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For brands, Pride must be a long-term strategy

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.
Youth : Identity : Media
How resell culture will define Gen Z banking

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How resell culture will define Gen Z banking

Geri Cupi, CEO and founder of fintech disruptor Twig, discusses how the circular economy will transform young people’s perception of wealth.
Finance : Gen Z : Retail
The future of fragrance is physi-motional

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The future of fragrance is physi-motional

Scent has long transcended time and space. Now, it’s being used to connect humans, bridge digital gaps and fuse the functional with the emotional.
Luxury : Beauty : Technology
The future of luxury lies in escapism

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The future of luxury lies in escapism

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book, Future Luxe.
Luxury : Travel : Health & Wellness
Fashion rental’s future is locally peer-to-peer

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Fashion rental’s future is locally peer-to-peer

Jen Charon, co-founder of Loanhood, explains why local communities and peer-to-peer interactions will drive the future of fashion rental.
Fashion : Retail : Sustainability
Why brandsplaining is retail’s new battleground

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Why brandsplaining is retail’s new battleground

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...
Advertising : Retail : Society
We must re-centre wellness on POC experiences

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We must re-centre wellness on POC experiences

Poonam Dhuffer, founder of self-awareness platform YSM8, says it’s time for the wellness to re-centre on Black, brown and POC practices and lived e...
Health & Wellness : Intersectionality : Society
Total bodycare blurs the lines of wellness

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Total bodycare blurs the lines of wellness

Sean Moran, the founder of EauLab, shares his vision for a 360-degree wellness brand that delivers physical, mental and emotional health via hydrat...
Wellness : Drink : Self-care
Redesigning the retro future of online groceries

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Redesigning the retro future of online groceries

Jono Holt, founder of design agency Otherway, examines the use of nostalgia, colour, storytelling and locality in its brand refresh for grocery del...
Branding : Food : Retail
Building hotels that uplift Black culture

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Building hotels that uplift Black culture

The co-founder and chief innovation officer of Homage, a growing US hotel chain, are centring the Black hospitality experience on rest, healing and...
Hospitality : Leisure : Music
Generation Z are ready to reboot dating

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Generation Z are ready to reboot dating

Marc Baghadjian, co-founder of Gen Z dating app Lolly, on how post-pandemic connections will be defined by video crushes and non-committal mindsets.
Youth : Dating : Social Media
Will NFT luxury assets transform consumer values?

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Will NFT luxury assets transform consumer values?

Artist Sebastian ErraZuriz and his studio have created Digital Diamonds, the world’s first crypto gems. But are luxurians ready for a future of int...
Luxury : Technology : NFTs
It’s time sexual wellness got real

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It’s time sexual wellness got real

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality through an intersectional lens, writes...
Health & Wellness : Seuxal Wellness : Intersectionality
Brynn Wallner on future-proofing luxury marketing

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Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.
Luxury : Youth : Branding
How NFTs could elevate brand loyalty

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How NFTs could elevate brand loyalty

Artist Sarah Friend on how digital currencies and NFTs are challenging our financial assumptions and augmenting how we buy, sell, trade and value g...
Finance : Society : Cryptocurrency
Evrythng’s quest to make a trillion products traceable

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Evrythng’s quest to make a trillion products traceable

Niall Murphy, CEO and co-founder of Evrythng, is on a mission to give every item manufactured each year a unique ID that will bring benefits to bra...
Retail : Technology : Traceability
The future according to: Azeema magazine

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The future according to: Azeema magazine

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the necessity of accurate media representation.
Youth : Media : Advertising
Hacking the senses will redefine self-care

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Hacking the senses will redefine self-care

Charles Spence, a world expert in multi-sensory perception, highlights how knowledge of our senses can have a profound effect on health and wellbei...
Health : Wellness : Sensory Experience
Gen Z audiences are rewriting entertainment

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Gen Z audiences are rewriting entertainment

Aron Levitz, head of Wattpad Studios, explains how the storytelling app is creating an entertainment universe powered by data, fandom and teen crea...
Youth : Media : Entertainment
The Urgent Company accelerates sustainability

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The Urgent Company accelerates sustainability

Industrialised food systems are broken. Paul Kollesoff, co-founder of The Urgent Company, explains how a more intelligent CPG eco-system could be t...
Food : Sustainability : Drink
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