Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
It’s time for a regenerative travel revolution

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It’s time for a regenerative travel revolution

Conscious tourism is no longer enough. Amanda Ho, co-founder of Regenerative Travel, explains why travel brands should adopt a model of regeneratio...
Travel : Tourism : Hospitality
The future according to: Sam Moyo

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The future according to: Sam Moyo

From launching a sober rave movement to coaching businesses on mysticism, the wellbeing expert offers a holistic insight into the future of work.
Health And Wellness : Workplace : Society
Advertising must speed up to survive

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Advertising must speed up to survive

The pandemic has exposed the slow production process of big ad agencies. Disruptive agency 10 Days is pioneering a faster alternative.
Advertising : Media : Workplace
How luxury car brands can navigate an electric future

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How luxury car brands can navigate an electric future

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will car...
Mobility : Luxury : Technology
Why future homes mean business for wellbeing

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Why future homes mean business for wellbeing

Lee McCormack, CEO of MyGlobalHome, is on a mission to transform our homes into smart buildings that look after us with life-long care and communit...
Future Home : Technology : Health And Wellness
How football can kick luxury brands into shape

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How football can kick luxury brands into shape

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.
Luxury : Sport : Advertising
Club Psora’s network is destigmatising skin conditions

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Club Psora’s network is destigmatising skin conditions

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and normalises long-term...
Health And Wellness : Beauty : Skincare
Why brands must learn from the film and gaming universe

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Why brands must learn from the film and gaming universe

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across the globe.
Technology : Advertising : Customer Experience
Why hospitality’s success lies in small cities

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Why hospitality’s success lies in small cities

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared for the pand...
Hotel : Travel : Luxury
Dematerialising fashion

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Dematerialising fashion

Marjorie Hernandez de Vogelsteller, co-founder of The Dematerialised, examines the future of clothing and the potential for digital garments to rep...
Fashion : Retail : Digital Fashion
Transforming pollution into greener diamonds

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Transforming pollution into greener diamonds

Future luxury goods could lie in unexpected places, says Aether Diamonds, a company turning pollution into glittering stones.
Luxury : Sustainability : Manufacturing
Réduit is revolutionising skincare application

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Réduit is revolutionising skincare application

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices for enhanced ...
Beauty : Wellness : Technology
Noshtalgia: why classic tastes are driving food innovation

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Noshtalgia: why classic tastes are driving food innovation

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and convenience is bringing new products to diner...
Food : Customer Experience : Mood
Tackling racism in brands’ audio content

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Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...
Advertising : Audio : Diversity
My computer tells me you’re bored – should you care?

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My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
Technology : Facial Recognition : Customer Experience
MetaFactory creates internet-owned brands

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MetaFactory creates internet-owned brands

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.
Retail : Cryptocurrency : Fashion
Bio-engineering the future of intimacy

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Bio-engineering the future of intimacy

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced arousal by bio-...
Technology : Intimacy : Scent
How data is disrupting spirits innovation

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How data is disrupting spirits innovation

Merging data analytics and material science, Bespoken Spirits is upending traditional mindsets and processes in the sprits sector – with added sust...
Drinks : Spirits : Technology
Transforming cult food brands for global audiences

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Transforming cult food brands for global audiences

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences – anywhere in...
Food : Branding : Restaurants
The youth voices of Intersectional Environmentalism

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The youth voices of Intersectional Environmentalism

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.
Youth : Sustainability : Intersectionality
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