Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Why mid-air haptics will transform how we interact

Viewpoints

Why mid-air haptics will transform how we interact

Anders Hakfelt, vice-president of product and marketing at Ultrahaptics, explains how digital touch will revolutionise our interaction with product...
Technology : Augmented Reality : Virtual Reality
The subcultures redefining Arab youth

Viewpoints

The subcultures redefining Arab youth

Samira Larouci, editor of Arab art and culture magazine Mille World, examines emerging Middle East and North Africa (MENA) subcultures and how the ...
Youth : Fashion : Sports
Dear brands: please stop selling us your activism

Viewpoints

Dear brands: please stop selling us your activism

Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...
Youth : Fashion : Advertising
Where mindful influencers are going wrong

Viewpoints

Where mindful influencers are going wrong

They tell followers to reduce their use of social media but don’t appear to practice what they preach.
Youth : Social Media : Technology
Empowering women makes perfect business sense – it’s a fact-based truth

Viewpoints

Empowering women makes perfect business sense – it’s a fact-based truth

On International Women’s Day, Jamie Holtum, strategy director at FutureBrand London, explains how female empowerment drives economic gro...
Female Futures : Technology : Finance
How skincare can learn from the auto industry

Viewpoints

How skincare can learn from the auto industry

Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations to help diversify the skin tech category.
Beauty : Health : Wellness
Sustainability has become a luxury privilege

Viewpoints

Sustainability has become a luxury privilege

Virgil Abloh's reusable water bottle for Evian is indicative of luxury's new mindset – but shouldn't sustainable products be accessible and desirab...
Drinks : Sustainability : Wellness
Keep calm and embrace intelligent furniture​

Viewpoints

Keep calm and embrace intelligent furniture​

How can we design technology that promotes mindfulness? Kaz Oki, CEO and co-founder of Mui Lab, envisages a more natural interface experience.
Product Design : Wellness : Technology
Is smart apparel finally ready to go mainstream?

Viewpoints

Is smart apparel finally ready to go mainstream?

Aman Advani, CEO and co-founder of Ministry of Supply, explains why smart garments have previously failed, and how his science-backed fashion brand...
Fashion : Retail : AI
Is Spotify’s mute button a sound idea?

Viewpoints

Is Spotify’s mute button a sound idea?

Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to musical discovery and serendipity.
Media : Music : Society
Meet the Generation Z anti-tourists changing travel

Viewpoints

Meet the Generation Z anti-tourists changing travel

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.
Youth : Travel : Hospitality
Mainstream media must be more inclusive of asexual people

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media : Identity : Entertainment
Rob Wood on why music is essential to brand experiences

Viewpoints

Rob Wood on why music is essential to brand experiences

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...
Retail : Leisure : Hospitality
Why SPF alone will no longer cut it

Viewpoints

Why SPF alone will no longer cut it

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains how suncare needs to move from protect...
Beauty : Skinergies : SPF
Why have luxurians become Doomsday fanatics?

Viewpoints

Why have luxurians become Doomsday fanatics?

The rich are spending billions of dollars preparing for disaster. Why aren’t they using their wealth to make the planet disaster-proof?
Luxury : Hospitality : Far Futures
Is retailtainment the future of e-commerce?

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...
Retail : E-commerce : Media
Should coffee chains ask teens for ID?

Viewpoints

Should coffee chains ask teens for ID?

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?
Drinks : Youth : Leisure
How micro-learning will transform workplaces

Viewpoints

How micro-learning will transform workplaces

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to address an increasingly dynamic workfor...
Technology : Workplace : Microlearning
Should brands be allowed to commodify space?

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...
Scenario : Advertising : Far Futures
How EQ is transforming Crowne Plaza’s services

Viewpoints

How EQ is transforming Crowne Plaza’s services

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues’ emotional intelligence with a little help from Th...
Hospitality : Luxury : Emotional Intelligence
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN