Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Can civic brands eradicate period poverty?

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Can civic brands eradicate period poverty?

With girls and women struggling to afford basic sanitary products, is it time for brands and institutions to step in? Tamara Hoogeweegen, The Futur...
Wellbeing : Health : Female Futures
Access is no longer a dirty word for auction houses

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Access is no longer a dirty word for auction houses

Could digital platforms and aspirational lots drive a new era of acquisition? Sarah Duncan, head of jewellery at Chiswick Auctions, explores the ch...
Luxury : Retail : Acquisition
Luxury brands must prepare to go local in China

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Luxury brands must prepare to go local in China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder o...
Luxury : Youth : China
Should future digital design be child-unfriendly?

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Should future digital design be child-unfriendly?

When it comes to platforms for children, how can digital designers create more meaningful engagement?
Design : Digital : Children
Are today’s youth transforming into Generation Sensible?

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Are today’s youth transforming into Generation Sensible?

They hate hangovers and avoid sugar, but are today’s youth really living clean, teetotal lives? Amplify brand director Krupali Cescau delves into r...
Food : Drinks : Youth
The future of airport retail is hyper-personalisation

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The future of airport retail is hyper-personalisation

With vast amounts of passenger data tied up in boarding passes, let’s use it to transform the airport retail experience, says Lee Carroll, interact...
Airport Retail : Duty Free : Customer Data
Is certification the answer to fashion’s ethical issues?

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Is certification the answer to fashion’s ethical issues?

The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...
Ethical Fashion : Susntainability : Certification
Interfaces of the future must focus on human needs

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Interfaces of the future must focus on human needs

Virtual interfaces that were once Hollywood fantasies are fast becoming a reality. But, asks Lee Fasciani, founder and creative director of Territo...
Artificial Intelligence : Intuitive Interfaces : Territory Projects
Why community is critical to the future of malls

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Why community is critical to the future of malls

With incessant news of closures, future retail developments must draw on the worldview of locals, writes Tori Tasch, senior brand strategist at FRC...
Retail : Leisure : Hospitality
The real reason men are better navigators than women

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The real reason men are better navigators than women

A recent study found that women cannot navigate as well as men but Martin Raymond, editor-in-chief of LS:N Global, says chromosomes have nothing to...
Gender : Identity : Gender Inequality
Why we travel – and maybe why we shouldn’t

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Why we travel – and maybe why we shouldn’t

Next time a consumer has the impulse to travel, they should think twice about their reasons why, and their impact, says Bani Amor.
Travel : Culture : Spirituality
Blockchain will return financial power to the people

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Blockchain will return financial power to the people

Blockchain will shape the future of banking, putting power back into consumers' hands, writes Stewie Zhu, founder and CEO of Distributed Credit Chain.
FinTech : Blockchain : Banking
Is Instagram really a dating app?

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Is Instagram really a dating app?

Equipped with likes, direct messages and plenty of opportunities for strategic game play, have its users been moulding Instagram into an app for da...
Youth : Digital : Social Media
Do smart cities have an accessibility problem?

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Do smart cities have an accessibility problem?

Those with designs on the future metropolis rarely consider the perspective of disabled consumers.
Smart Cities : Retail : Architecture
The notion of luxury has become meaningless

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The notion of luxury has become meaningless

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a...
Luxury : Campaigns : Luxury Campaigns
It’s time to design packaging for everyone

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It’s time to design packaging for everyone

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation, not inclusivity. This needs to change – ...
Packaging : Inclusive : Retail
Why creative campaigns will win women’s luxury spend

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Why creative campaigns will win women’s luxury spend

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing, says Marty Hurwitz, co-founder of MVI Ma...
Luxury : Retail : Advertising
What does Facebook’s music licensing mean for brands?

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What does Facebook’s music licensing mean for brands?

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.
Music : Branding : Facebook
Should cities commoditise their fashion culture?

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Should cities commoditise their fashion culture?

Local governments must work with citizens to create positive, future-facing visions of cities that work for all.
Fashion : Branded Cities : Communities
What’s wrong with toxic masculinity?

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What’s wrong with toxic masculinity?

Sociologist Michael Kimmel says it’s time for father figures to help young men find their inner voice, so they can become more authentic versions o...
New Masculinity : Boyhood : Manhood
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