Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
Branding’s Transformation Age

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Branding’s Transformation Age

Design and experience strategy is evolving to become a form of collaborative engagement along a narrative arc of surprise and transformation that c...
Design : Experience : Tomorrow's Leadership
Is Essentialism the Future of Branding?

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Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...
Civic Branding : Branding : Democratised Branding
IBM’s Quantum Computing Nirvana

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IBM’s Quantum Computing Nirvana

Could quantum computers build a utopian future in which the technology will be a force for good, supercharging healthcare and data protection? LS:N...
Technology : Quantum Computing : Quantum
The Reluctant Futurists

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The Reluctant Futurists

LS:N Global’s editor-in-chief Martin Raymond discusses all things normal, but not so everyday – yet – with The Future Normal authors Rohit Bhargava...
Leadership : Society : Forecasting
Longevity Lifestyles: Future Views

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Longevity Lifestyles: Future Views

The potential impact that longevity will have on the way we work, organise, connect and find meaning in life could be profound. Here we explore the...
Health : Wellness : Society
Immersing Operating Rooms in VR

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Immersing Operating Rooms in VR

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it into the h...
Media : Virtual Reality : Healthcare
Elevating Travel Narratives

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Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...
Travel : Design : Hospitality
Longevity Comes of Age

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Longevity Comes of Age

Longevity has entered its accredited era and its pioneer Aubrey de Grey envisions a future where the survival of ageing populations will depend on ...
Longevity : Health : Wellness
Third-space Culture

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Third-space Culture

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people of colour, ...
Style Magazine : Magazine : Magazines
Targeting Ultra-high-net-worth Individuals on Social Media

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Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...
Luxury : Advertising & Branding : Retail
No-lo Taste Lifts

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No-lo Taste Lifts

Vicky Berry, the European business development manager of global flavouring manufacturer Synergy, explains how the future of no- and low-alcohol dr...
Food And Drink : Non Alcoholic Drinks : Flavour Manufacturing
Gender Euphoria in VR

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Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...
Health & Wellness : Society : Media & Entertainment
The Rise of the Expert Influencer

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The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail : Advertising & Branding : Fashion
The Overconsumption Mindset

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The Overconsumption Mindset

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number of eco-anxio...
Sustainable Fashion : Climate Change : Global Warming
The EUX Factor

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The EUX Factor

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...
Retail : Technology : Design
The Case for AI as Augmented Intelligence

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The Case for AI as Augmented Intelligence

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that artificial in...
AI : Artificial Intelligence : SXSW
In our Body Hostility Era

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In our Body Hostility Era

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the public eye,...
Youth : Body Positive : Dieting
Transforming Brand Loyalty

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Transforming Brand Loyalty

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven loyalty netw...
Retail : Technology : Society
Scents and Scent-ability

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Scents and Scent-ability

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer, Matteo Magnani.
Beauty : Sustainability : Health And Wellness
Women Without Kids

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Women Without Kids

Author, feminist and founder of the sober-curious movement Ruby Warrington chats to Martin Raymond about why women without children aren’t represen...
Society : Health & Wellness : Youth
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