AI-vertisements

Micro Trends

AI-vertisements

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...
Design : Marketing : Advertising
Supermarkets in 2050

Big Ideas

Supermarkets in 2050

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly recommenda...
Food : Health : Wellness
Budget Bots

Micro Trends

Budget Bots

With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...
Finance : Technology : Retail
The Betterverse

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse : Media & Technology : Society
Digital Fragrances

Micro Trends

Digital Fragrances

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...
Fragrance : Beauty : Technology
Five Future Home Scenarios for 2050

Big Ideas

Five Future Home Scenarios for 2050

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will look very d...
Society : Sustainability : Health And Wellness
Data-driven Escapes

Micro Trends

Data-driven Escapes

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...
Travel : Travel And Hospitality : Technology
Alternet Economies

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...
Technology : FinTech : Internet
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Big Ideas

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.
Beauty : Wellness : Technology
Five Ways Automation is Boosting Physical Retail

Big Ideas

Five Ways Automation is Boosting Physical Retail

As retailers work to future-proof stores, technology and automation are helping brands to provide convenience, problem-solve and fill gaps in produ...
Retail : Technology : Automation
Feedback Frontiers

Macro Trends

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...
Retail : E-commerce : Digital
My computer tells me you’re bored – should you care?

Viewpoints

My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
Technology : Facial Recognition : Customer Experience
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