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Travel & Hospitality
Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers.
Markets
Redefining Travel Loyalty
Airlines and hotels are shifting their loyalty strategies, embracing flexibility, personalisation and gamification to stay relevant to next-generation consumers
Viewpoints
Luxury Travel’s New Arabian Era
Executive director of destination development at Red Sea Global, Rosanna Chopra reveals how the Middle East will shape the future of luxury hospitality
Viewpoints
Climate Change Re-routing Travel
New destinations, off-peak travel times and safety concerns are the new normal for travellers. Players in the sector must adapt accordingly, or they’ll find themselves left behind in the heat
Markets
Sports Tourism Market
There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best-in-class services
Big Ideas
Destination Debrief: Hainan
China’s Hawaii has turned its tropical forests and pristine beaches into a destination for both local and global luxury consumers
Big Ideas
ITB Berlin 2025: Six Trends to Watch
From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.
Travel & Hospitality
:
ITB Berlin 2025
:
Gen Z
Markets
Homely Hospitality
Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality
:
Gen Z
:
Supper Club
Micro Trends
Sober Social Fix
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...
US
:
Gen Z
:
Sober Nightlife
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Menopause
:
Women's Health
:
Identities
Micro Trends
Digital Detox Destinations
With the aim of finding a solution to the incessant bombardment from our digital devices, people are swapping their screens for bucolic scenes, see...
Travel
:
Analogue
:
Mindfulness
Viewpoints
Translating Legacy: The Lana
LS:N Global speaks to creative agency Construct about The Lana, a new epicentre that blends heritage with modern innovation for a fresh Middle East...
Luxury
:
Hospitality
:
Design
Big Ideas
Destination Debrief: Perth
As Western Australia’s coastal city of Perth becomes a top destination for international and domestic tourists, growth is being fuelled by a revita...
Travel
:
Hospitality
:
Australia
Macro Trends
Future Forecast 2025: Travel & Hospitality
Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate crisis, a loneliness epidemic, the geopolitic...
Travel & Hospitality
:
Sustainability
:
Health & Wellness
Micro Trends
Remixing the Country Club
Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...
Luxury
:
Fashion
:
Retail
Big Ideas
Four Sexuwellness Travel Destinations Prioritising Pleasure
Heating up the sexual wellness travel market, the rise of seductive stays reflects a growing trend for travellers seeking a reclamation of their se...
Wellness
:
Hospitality
:
Travel
Markets
Anti-tourism Market
Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...
Travel & Hospitality
:
Society
:
Pop-culture & Media
Markets
Designing Nightlife
Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design
:
Health & Wellness
:
Technology
VIEW MORE
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Foresight Friday: Seyi Oduwole, foresight analyst
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