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In-game fashion
The synergy between fashion and gaming is swelling as designers and brands produce garments for wearing in-game and IRL.
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Media
Markets
Gaming Garments Market
Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.
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Leisure
Micro Trends
Mundane Gaming
Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into a form of escapism.
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Health & Wellness
Micro Trends
Activism Gaming
A new generation are viewing the gaming world as a utopian medium to explore and express their social, ethical and political values.
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